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Ifra - Where publishing lives

11.04.2007

The Impact of Digitalization – a generation apart

The KPMG report examines the impact of new digital media on different consumer generations, from Baby Boomer to Generation Y and features interviews with such distinguished thinkers as David Weinberger, Chris Anderson, Frances Cairncross, Cory Ondrejka, and Paul Saffo.
11.04.2007

Newsroom barometer shows optimism

A survey commissioned by the World editors' forum and Reuters asked 3000 top-editors just to find out that most of them expect newspapers to adapt to their readers demands. High quality news and interaction with the community will keep newspapers in business.
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