In this article, published in
newspaper techniques' February 2003 edition as part of a CRM cover story former
nt journalist Vincent Fournier, based in Paris, describes the major modernisation project that was under way at Le Parisien at that time. As a part of that pr ...
In this article, published in
newspaper techniques' February 2003 edition as part of a CRM cover story, then Group Technology Director Allan Marshall, now a joint principal with iMedia Advisory Services, explains how Associated Newspapers in the U.K. went about implementing CRM.
CRM was the featured cover story in
newspaper techniques' February 2003 edition. In this article, Ifra correspondent Steve Shipside describes the basic concepts behind CRM and how they are being used in newspapers at that time.
Andreas Manzey, then employed with the consultancy company eLoyalty, gave a presentation at an Ifra workshop on CRM in 2002 about how CRM effects a company’s entire operation. Although an obvious advocate of CRM, Manzey pulled no punches at that workshop. “CRM projects turn an oper ...
Many CRM implementations go wrong because implementers fall into the
same common traps. This Guide from Really Simple Systems (www.reallysimplesystems.com) lists the ten most common pitfalls, and how you can avoid them.
"Extending print online. Referent: Dipl.Ing. Jürgen Schlenzig."
"Durchgängiges Kundenbeziehungsmanagement - Was ein Verlag über seine Kunden und Interessenten wissen sollte! Erlöspotenziale
ausschöpfen mit integrierten Anzeigen- und
Vertriebsprozessen."
"Service Platform for Process Optimization in Heterogeneous Publishing
System Environments. Josmar Tuszik, Microsoft Deutschland GmbH"
CRM
Topic Resources
