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Memo's from the newspapers future

newspaper techniques asked a group of the industry’s most innovative thinkers to put themselves in the mind of some future executive faced with a sudden drastic change in how newspapers are published and do business. “What if...,” we asked. And then we told them to write a memo in response, to explain how they would deal with a digital megacompany that expands into newspapers, or the sudden popularity of electronic paper, or being forced to become a freesheet. (Posted by tc1655)

Submit your own scenario memo

How would you react as a newspaper executive faced with such a sudden fundamental change in your publishing or business model?

newspaper techniques wants your "memo from the future." First, pick one of our three scenarios - Go oglepaper, e- Read or No Charge. Click the name to read the full scenario setup posted on this microsite. Then put yourself in the mind of a newspaper manager dealing with that situation and write a memo to your staff, your boss or your readers. You can also critique of the scenario memos submitted by our invited experts or posted by others in this forum.

You must register (free) for a logon to post a comment in this section. This ensures accountability for the comments you post. Then click on Discuss this topic below. You may also email us your comments at ntreader@ifra.com and we will post them here for you. Selected contributions will be published in an upcoming paper/ePaper issue of newspaper techniques. (Posted by )