John Tabor on niche markets and innovation

John Tabor, publisher of the Seacoast Media Group (New Hampshire) explains in this analysis how this regional U.S. newspaper group serves new advertisers with innovations and niche market p ...>

Katja Riefler on new sources of advertising

Text not yet available in English. Mit den Rezepten für neue Einnahmequellen ist es immer so eine Sache. Wenn hier jemand das Wundermittel gefunden hätte, wäre es längst bekannt. Was a ...>

Новые источники рекламных доходов

Новые источники рекламных доходов можно поделить на несколько областей. Некоторые источники доходов будут новыми - например, «попутные» сообщения, которые получает каждый, кто пошлет нам SMS, и которые можно продавать рекламодателям. Такая реклама может быть узко целевой ...>

Interview with Iván Turmo, Protec

newspaper techniques: What solutions does your company offer to support media houses in cross-media ad-taking/selling, management and production? Iván Turmo: AD-on-LINE is the solution that Protec offers to support media houses i ...>

Interview mit Renato Tomasini

Available in German and French only Wernli hat im vergangenen Jahr eine Crossmedia-Kampagne zusammen mit den Schaffhauser Nachrichten und der Handelskette Coop als Partner durchgeführt. zeitungstechnik sprach mit Renato Tomasini, Assistent des CEO bei v. Nordec ...>

Interview with Silke Wagenknecht, Saarbrücker VerlagsService GbmH

(also available in French) Die Saarbrücker VerlagsService GmbH (SVS) ist eine 100%ige Tochter der Saarbrücker Zeitung Verlag und Druckerei GmbH. Ihr Crossmedia-Konzept orientiert die Y ...>

Interview mit Nick Hösli, Ringier AG

Available in German and French only zeitungstechnik: Seit wann wird bei Ringier im Bereich der Werbung der Crossmedia-Ansatz verfolgt? Nick Hösli: Wir sind jetzt bereits schon im vierten Jahr und konnten inzwischen viel an Erfahrung samm ...>

Interview with Theo Blanco, Norrköpings Tidningar

newspaper techniques: When did the newspaper really start a full-fledged cross-media selling strategy? Theo Blanco: We started in August 2005 with our first ...>

Q&A with Al Bonner, Lawrence Journal-World

Al Bonner is the corporate advertising and marketing director for The World Company, publishers of the Lawrence Journal-World daily newspaper (circulation 19,000) in in Lawrence, Kansas, ...>

Interview with Michael Tandrup, CCI Europe

newspaper techniques: What solutions does your company offer to support media houses in cross-media ad-taking/selling, management and production? Michael Tandru ...>

Interview with P. Marsh, Atex

newspaper techniques: What solutions does your company offer to support media houses in cross-media ad-taking/selling, management and production? Pete Marsh: The Atex Advertising Management solutions are powering converged, cross-medi ...>

Interview with Don Oldham_DTI

newspaper techniques: What solutions does your company offer to support media houses in cross-media ad-taking/selling, management and production? Don Oldham: DTI adopted a whole new kind of database to serve as the foundation of our cr ...>

Interview with Francis Maire, Com Quotidiens

newspaper techniques: In 2006, the French regional daily newspapers created joint ad offerings in order to attract new advertising sectors by developing the sociodemographic segments ...>

Answers from Roberto Antoniotti, Unisys

newspaper techniques: With your experience with many newspapers, what should a newspaper offer as ‘state of the art’ service (in terms of process) to the ad buyer? Roberto Antoniotti: With a fierce competition between media for ad revenues, advertis ...>

Answers from Michael H. Tandrup, CCI

newspaper techniques: What should a newspaper offer as 'state of the art' service (in terms of process) to the ad buyer? Michael H. Tandrup: The purpose of advertising in newspapers is to generate and maximise a response to the product/service/event th ...>

Answers from Walter Meregalli, Tera

newspaper techniques: What should a newspaper offer as 'state of the art' service (in terms of process) to the ad buyer? Walter Meregalli: They should be able to propose full colour; detailed zoning to perform a ‘true’ localised adve ...>

Answers from Peter Cooper, VP marketing, MediaSpan

newspaper techniques: With your experience with many newspapers, what should a newspaper offer as ‘state of the art’ service (in terms of process) to the ad buyer? Peter C ...>

Answers from Don Oldham, DTI

newspaper techniques: With your experience with many newspapers, what should a newspaper offer as ‘state of the art’ service (in terms of process) to the ad buyer? Don Oldham: For any given newspaper, advertisers should be able to buy the various ty ...>

Interview de Jean-Michel Rousseau, responsable fabrication à Ouest France

Travailler sur la relation entre commerciaux et techniciens Une grande partie de la fabrication des annonces locales (environ 90 %) qui paraissent dans le quotidien Ouest-Fra ...>

Interview with Annelou Aalders and Goossen Rijnders

Annelou Aalders is technology manager at the Dutch daily De Telegraaf and president of SAMTC PrePress, a commission overseeing the standardisation of electronically delivered advertisements ...>

Interview with Rob Fogwill, GM of AdFast

by Cecilia Campbell The British ad delivery system AdFast was set up by the Newspaper Society, which represents the regional newspapers, in 2000 to create a common system for digital ad delivery. The system, which recently transmitted its three millionth file, is ...>

Interview with Rob Ritterbusch, The Palm Beach Post

A case study for conversion to modularity in the U.S. Rob Ritterbusch is the retail advertising director of The Palm Beach Post newspaper techniques: Tell me about what the co ...>

Analysis by Eric Christiaens

newspaper techniques: The Belgian daily newspapers have created joint offerings that satisfy the demand for simplicity and effectiveness for national ad campaigns. Is that enough to improve relations with the advertisers? Eric Christiaens: Some years a ...>

Analysis from Cyril D. Pereira

It is abundantly clear, in an era of targeted advertising and accountability of budgets, that newspapers are still unable to reconcile with the sea changes taking place in media fragmentation, advertiser shifts and demographic declines. The pricing model for ad rates has no ...>

Interview with Len Kubas

newspaper techniques: Can you walk me through some of the things newspapers should do to make life easier for their advertisers? Len Kubas: The first thing they should do is take a lot of the complexity and – passity is the word – from rate structures. ...>

Interview mit Francis Maire, Marketingleiter von Com>Quotidiens

Com>Quotidiens ist eines der Anzeigen­vermittlungs­ unternehmen, die das französische „One order, one bill“-Modell PQR 66 vermarkten. zeitungstechnik: K ...>

Interview with Len Kubas

newspaper techniques: In your speech at the WAN advertising conference last month you said that newspaper should restore their ‘price integrity.’ You have been in the industry since many years, would you say that regarding this issue, the situation is worst no ...>

Interview with Rob Janssen from Ad\venture

Ad\venture is a standard for ad ordering fulfillment. The initiative started with seven parties – De Telegraaf, NRp Dagbladen, PCM, Kobalt, Mediaedge:cia (GroupM), Schreiner & van Bokkel and Z ...>

Interview with Carsten Dingerkus

Rheinische Post in Düsseldorf, Germany, recently started offering its advertising customers the alternative advertising forms of memocards and memo-stickers. Carsten Dingerkus, head of ad production at the daily newspaper with a circulation of 420,000, talks about the ...>

Creative forms of advertising in the Süddeutsche Zeitung

Available in German Interview mit Sebastian Berger Die Süd­deutsche Zeitung (Auflage: 446.040 Exem­plare täglich, lt. IVW 4/05, über­regionale Ver< ...>

Special forms of advertising in the Süddeutsche Zeitung: Production-technical aspects

Interview mit Jürgen Schulze Die Süddeutsche Zeitung (SZ) hat im September letzten Jahres erstmals eine Duftanzeige veröffentlicht. Bereits einige Monate früher (im März) erschien eine ...>

Entrevista a Alfredo Ferrández, director de Operaciones de Mediaedge:cia

tdp: ¿Cuál ha sido la evolución de la inversión publicitaria en los últimos años con respecto al medio prensa? ¿Es cierto que ha perdido parte de la tarta publicitaria en favor d ...>

Comments from ICONS participants

Tapash Bardhan, general manager of prepress, ABP, Kolkata, India: “We started a quality project three years ago, and along the way stumbled upon many pressing points of standardisation. The road was indeed difficult. But the reward was excellent – recognit ...>

Interview avec Mike Blinder

Ifra Nordic : Pourquoi une stratégie de vente est-elle importante ? Mike Blinder : L’adoption d’une approche « street fighting » des ventes est essentielle pour maximiser les revenus engendrés par chaque appel téléphonique ! Per ...>