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Ifra - Where publishing lives

11.05.2009

Syndicated Client Experiences (SCE) Reader from Microsoft aims to pave the way into e-reading

Rainer Kellerhals is the Global Media and Entertainment Solutions Lead for the Communications Sector, Microsoft Corporation. According to him, Microsoft’s digital publishing solutions, includi ...>
01.02.2008

Web-only newspaper in Brisbane, Australia

In March 2007, Fairfax started the Brisbane Times (www.brisbanetimes.com.au), the first Australian metropolitan masthead that has been launched as an entirely online operation. We interview ...>
05.12.2007

Мешает политика

1. Что вы считаете главным достижением отрасли, в которой работает ваша ассоциация, этого года. Были ли события, которые можно считать «прорывными»? 2. Какие проблемы остались нерешенными? »? 1. Темпы роста газетного рекламного рынка оказ ...>
04.12.2007

Аудитория сайтов "традиционных" СМИ

Пожалуйста, загрузите полный текст статьи с диаграммами.>
04.12.2007

«АиФ»: Еженедельники сравниваются с ежедневками

Может ли сайт еженедельника в секторе GI (издания массового интереса) соревноваться с Интернет-ресурсами ежедневных газет? Ведь у читателя, посетившего сайт еженедельника, нет стимула захо ...>
04.12.2007

Читатели - лучший источник информации исландской газеты

270 000 пользователей в стране с населением 300 000 человек - ясное указание на то, что исландский сайт www.mbl.is во многих отношениях является идеальным. Ингвар Хьяльмарсон, Интернет-мен ...>
05.11.2007

ePaper: практические советы

1. Отношения между печатной и электронной версией Если предполагается, что электронная версия издания дает читателям альтернативу, полностью идентичную печатной версии, тогда и ее содержание, и, по мере возможности, процесс чтения должен максимально совпадать с соде ...>
05.11.2007

Страничные СМИ

О газетах обычно думают как о печатных СМИ, но может быть, точнее будет представлять их как paged media, страничные СМИ, или СМИ с разбивкой на страницы? В конце концов, именно презентация информации и рекламы на странице на самом деле является определяющим свойст ...>
02.11.2007

The perfect website by Steve Yelvington

To me, the perfect news website uses the full power of the web. That means leveraging resources owned, operated and provided by other people. It means taking advantage of the network architecture in which everyone can provide as well as consume information. It means interop ...>
01.08.2007

Мультимедийный означает современный

Чтобы понимать, почему мультимедийность из модного термина превратилась для нас в систему мировоззрения и особого отношения к предлагаемому потребителям контенту, надо вспомнить этапы развития нашего ресурса. Не смотря на то, что еще год назад сайт «Комсомолки» был большей ...>
11.07.2007

Stig gets his hands on an iPhone and is impressed and frustrated

Ifra Nordic Director of Business Development Stig Nordqvist spent the first few days of July in New York City, and didn’t miss the opportunity to check out the spanking new iPhone. The experience ...>
10.07.2007

Interview with Maurizio Barucca: Second Life

Not yet available in English. Please check again soon. zeitungstechnik: Second Life hat sieben Millionen Bewohner – wie viele lesen den Avastar? Maurizio Barucca:>
01.02.2007

Interview with Rob Curley

Rob Curley has made his name with a deft combination of hypertext and the hyper local – harnessing multimedia to make the most of the minutiae of community life. In the process he made a huge splash working for smaller newspapers in Kansas and then in Naples, Florida but ...>
16.01.2007

Interview with Louise Mason

newspaper techniques: You’re responsible for the training part at The Daily Telegraph, and training is a very important module of the whole reorganisation process. Could you explain how the training was handled during this period of change at The Daily Telegra ...>
16.01.2007

Interview with Jennifer Carroll of Gannett

newspaper techniques: This is really an enormous undertaking that Gannett is doing right now. Jennifer Carroll: Yes, actually, I think like most media companies we’ve b ...>
16.01.2007

Interview with Norbert Tiemann & Hilmar Riemenschneider

In 2006, the Westfälische Nachrichten, a regional newspaper based in Münster, Germany, with a daily circulation of 220,000, adopted the Ifra Newsplex convergence concept, NewsDesk, for its pri ...>
16.01.2007

Interview with Ed Roussel, digital editor of The Daily Telegraph

nt: How closely linked is the digital operation of Daily Telegraph with the print operation? You’re all in the same room now, right? E. Roussel: We’re very closely linked ...>
16.01.2007

Interview with Will Lewis, editor of The Daily Telegraph

newspaper techniques: Could you explain a little bit about how the Daily Telegraph has changed through the reorganisation that has been going on during the past year? Will ...>
16.01.2007

DTI's Geoff Walker on the Telegraph installation

newspaper techniques: Is The Daily Telegraph still the largest circulation newspaper in the world using DTI's editorial system? How many seats are involved? Geoff Walker:>
09.01.2007

Interview with Murdoch MacLennan

As CEO of the U.K.’s Telegraph Media Group, Murdoch MacLennan has led the organisation through an incredible period of change and reorganisation, including the Telegraph’s recent move from Canary Wharf to new headquarters in central London. In this exclusive interview, M ...>
28.08.2006

Interview with Dan Cox

newspaper techniques: In 2001, the Lawrence, Kansas-based World Company’s Lawrence Journal-World, Channel 6 News, and World Online moved to a converged newsroom. What did convergence mean for what you do at World Online? Dan Cox: It affects ...>
01.06.2006

Interview mit Jürgen Oehler

Der Webauftritt der Regionalzeitung Kölner Stadt-Anzeiger (KSTA) beeindruckt durch Vielfalt und Ideenreichtum: Newsticker, Bilderserien (z.B. vom letzten Fußball-Länderspiel), die besten Leserfotos, Specials, Ratgeber, Rätsel, animierte Anzeigen und vieles mehr. Das neuest ...>
30.03.2006

Interview with Alexandra White: Opportunities for Podcasting

The U.K. Association of Online Publishers (AOP) is an industry body representing online publishing companies that create original, branded, quality content. AOP held a conference on podcasting ...>
11.01.2006

Interview with Mike Riley about TimesCast

newspaper techniques: How and when did the idea to start TimesCast come about? Mike Riley: A bit of background first. It's a project with roots here at least several years ol ...>
23.05.2005

Gérard Perrier on Edipresse newswalls

Comments from Gérard Perrier, Director, Services & Technologies, Edipresse Publications: “The newswalls are two different models due to their size and the space available in the buildings. The technology is the same – retroprojection. "Le Matin and Tribune de Genève are ...>
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