Stampen wants to be a step ahead of its advertising customers

Not available in English. Durante su presentación en el evento Publish Asia 2008, organizado por IFRA y celebrado en el territorio especial de Macao, el director general de Stampen A ...>

Interview with Jürgen Schulze, from Süddeutsche Zeitung

Text available in German only. Jürgen Schulze, Leitung Verkaufsservice/Produktionssteuerung Druckzentrum Steinhausen, Süddeutsche Zeitung, sprach im Interview mit IFRA über Sonderwerbefo ...>

Clive Gay from Simply D’nA explains CreateAdsFast.com

IFRA: What is Simply D’nA’s background and why did AdFast choose you as a partner to develop CreateAdsFast.com ? Clive Gay: Our background is basically in design and advert ...>

Production of extraordinary ads of Folha is not done in-house

Interview with Wagner Menta, Folha de S. Paulo’s purchase manager IFRA: Folha offers to its advertisers many different and complicated formats to show their products to their readers. ...>

Folha de S. Paulo offers all kind of innovative ads in its pages

Interview with Marcelo Benez, Advertising Director of Folha de S. Paulo IFRA: Folha de S. Paulo offers some unique advertising formats to their costumers. How did this idea come out ...>

Scented, fluorescent and metallic inks from Siegwerk

English not available now. Please check back soon. Desde mediados de los años noventa, Siegwerk incluye tintas y barnices perfumados AROMIT, que también se emplean en la impresión coldset, en ...>

Panorama ads in El Tiempo from Colombia

English not available now. Please check back soon. En 2005, la société d’édition Casa Editorial El Tiempo, basée en Colombie et qui publie le quotidien El Tiempo, a fait l’acquisition d’un équipement auxiliaire de chez Innotech pour la création d’annonces de type «&nb ...>

Süddeutsche Zeitung pone el acento en los anuncios originales

Available in Spanish and French El periódico alemán Süddeutsche Zeitung ha realizado en los últimos años campañas publicitarias de lo más originales, gracias a una combinación de ...>

Реклама в прессе вместо ТВ?

По данным АКАР, получаемым в том числе и на основе оценок экспертов ГИПП, обнародованным в середине лета, объем рекламы в прессе увеличился на 21,3% по сравнению с 1-м полугодием 2006 года и составил 24,7-24,9 млрд. руб. Важно отметить, что с этого года Экспертный совет АКА ...>

'A good idea must be usable in all formats'

Interview with Julien Bredontiot & Antoine de Villeneuve, of the La Chose advertising agency in Paris* newspaper techniques: What are the weak points of daily newspapers as ad ...>

Interview with Iván Turmo, Protec

newspaper techniques: What solutions does your company offer to support media houses in cross-media ad-taking/selling, management and production? Iván Turmo: AD-on-LINE is the solution that Protec offers to support media houses i ...>

Interview mit Renato Tomasini

Available in German and French only Wernli hat im vergangenen Jahr eine Crossmedia-Kampagne zusammen mit den Schaffhauser Nachrichten und der Handelskette Coop als Partner durchgeführt. zeitungstechnik sprach mit Renato Tomasini, Assistent des CEO bei v. Nordec ...>

Interview with Mike Blinder

newspaper techniques: Where do newspapers stand with cross-media advertising and what are the biggest challenges to enter this field? Mike Blinder: The biggest challenge is an internal cultural issue that must be overcome. Change is hard. Change requires a tremendous amou ...>

Ifra Special Report 6.31 - Abstract

Cross-Media Advertising - a Growing Revenue Maker (6.31) Author:Stone, Martha 11/2004 The cruel paradox of emerging media is to find avenues to pay for them while throngs of audience members adopt them. The past decade has been punctuated by the development and stead ...>

Interview mit Nick Hösli, Ringier AG

Available in German and French only zeitungstechnik: Seit wann wird bei Ringier im Bereich der Werbung der Crossmedia-Ansatz verfolgt? Nick Hösli: Wir sind jetzt bereits schon im vierten Jahr und konnten inzwischen viel an Erfahrung samm ...>

Interview with Theo Blanco, Norrköpings Tidningar

newspaper techniques: When did the newspaper really start a full-fledged cross-media selling strategy? Theo Blanco: We started in August 2005 with our first ...>

Q&A with Al Bonner, Lawrence Journal-World

Al Bonner is the corporate advertising and marketing director for The World Company, publishers of the Lawrence Journal-World daily newspaper (circulation 19,000) in in Lawrence, Kansas, ...>

Interview with Michael Tandrup, CCI Europe

newspaper techniques: What solutions does your company offer to support media houses in cross-media ad-taking/selling, management and production? Michael Tandru ...>

Interview mit Rainer Lang, alfa Media Partner

Available in German and French only. zeitungstechnik: Welche Lösungen bietet alfa Media Partner für Crossmedia-Werbung an und wie unterstützen diese den Verkauf, die H ...>

Interview with P. Marsh, Atex

newspaper techniques: What solutions does your company offer to support media houses in cross-media ad-taking/selling, management and production? Pete Marsh: The Atex Advertising Management solutions are powering converged, cross-medi ...>

Interview mit Klaus Dombrowski, multicom

Available in German and French only zeitungstechnik: Welche Lösungen bietet multicom für Crossmedia-Werbung an und wie unterstützen diese den Verkauf, die Herstellung und die Verwaltung von Werbung für verschiedene Medienkanäle? Klaus Dombr ...>

Interview with Don Oldham_DTI

newspaper techniques: What solutions does your company offer to support media houses in cross-media ad-taking/selling, management and production? Don Oldham: DTI adopted a whole new kind of database to serve as the foundation of our cr ...>