When USA Today launched its colourful newspaper in the 1980s, it was targeting
a mobile audience. So when it got into mobile publishing, the newspaper kept
that iconic design consistent, especially with its native application for
Matt Jones is Vice President of Mobile Strategy and Operations for USA
Today/Gannett Digital. Here he discusses USA Today's strategy for publishing on
smartphones.IFRA: At the end of December, USA Today launched an application for the
iPhone. What is the respo ...>
newspaper techniques: Which of MediaSpan's mobile offerings are
the most popular with newspaper publishers?
Peter Cooper: The ability to create new content channels quickly, based
on their specific market. For example, one newspaper knows that their ...>
newspaper techniques: Mobile services are continually developing.
Where do newspapers stand today?
Joachim Blum: With the exception of a small number of newspapers in
Scandinavia, Switzerland or also Asia, most newspapers worldwide are at best at
Responding to the emerging mobile e-reading market
eNews is a unique cross-disciplinary three year initiative, set up by Ifra, in
response to the emerging mobile e-reading media market. In the project, Ifra
partners with 20 of the world’s major publishing houses and ...>