Simply advertising
Ресурсы по теме
13.01.2009
Надежда на бюджетообразущих рекламодателей
B бюджет на следующий год мы с запасом заложили 30-процентное сокращение доходов по сравнению с 2008 годом, хотя ожидаем пройти год на меньшем объеме снижения доходов, порядка 20%. Почему ...>13.01.2009
Нулевой рост в Интернете
Объемы рекламы в Интернете в последние годы росли со скоростью 70-80%. В первом полугодии 2008 они тоже росли со скоростью 70-80%. Во втором полугодии ситуации изменилась прямо на глазах. Так что общий рост по 2008 году составит скорее всего 40-45%. Наш прогноз на следующи ...>13.01.2009
Индивидуальные предложения для рекламодателей
Многие компании закладывают такие же объемы бюджетов, что и в прошлом году, но перераспределяют их между разными медиа. Скажем, автомобилисты уходят из печатных СМИ в Интернет, отчасти на теле ...>13.01.2009
Как поведет себя рекламодатель
Медийный рынок в конце 2008 года находился в состоянии переговоров с рекламодателями. На основе этих переговоров можно прогнозировать, на что рассчитывать в 2009 году. Нельзя сказать, что сегодня все рекламодатели, сокращают бюджеты. Есть такие, кто увеличивает бюджеты, ...>11.12.2008
John Tabor on niche markets and innovation
John Tabor, publisher of the Seacoast Media Group (New Hampshire) explains in this analysis how this regional U.S. newspaper group serves new advertisers with innovations and niche market p ...>02.12.2008
Katja Riefler on new sources of advertising
Text not yet available in English. Mit den Rezepten für neue Einnahmequellen ist es immer so eine Sache. Wenn hier jemand das Wundermittel gefunden hätte, wäre es längst bekannt. Was a ...>01.12.2008
Barbara Franko on new sources of advertising
Barbara Franko, online sales director at zurnal24.si (Styria Media) in Slovenia, explains in this interview her experiences with in-01.12.2008
Новые источники рекламных доходов
Новые источники рекламных доходов можно поделить на несколько областей. Некоторые источники доходов будут новыми - например, «попутные» сообщения, которые получает каждый, кто пошлет нам SMS, и которые можно продавать рекламодателям. Такая реклама может быть узко целевой ...>10.11.2008
Interview with Peter Vandevanter (video)
15.10.2008
Manchette Publicité investit en recherche et dévelopement
Text not yet available in English. À l'ocassion de l'IFRA Expo 2008 à Amsterdam, Marianne Siproudhis, directrice générale de Manchette publicité, explique dans son point de vue co ...>15.10.2008
Andrés Checa über Trends im Anzeigengeschäft
Text not yet available in English. Anlässlich der IFRA Expo 2008 in Amsterdam spricht Andrés Checa Martín, Marketingdirektor bei Protec, im Interview über Fakten, Trends und Herausforder ...>15.10.2008
Norbert Ohl über Trends im Anzeigengeschäft
Text not yet available in English. Anlässlich der IFRA Expo 2008 in Amsterdam spricht Norbert Ohl, Geschäftsführer, ppi Media GmbH, im Interview über Fakten, Trends und Herausforderun ...>15.10.2008
Joachim Melzer über Trends im Anzeigengeschäft
Text not yet available in English. Anlässlich der IFRA Expo 2008 in Amsterdam spricht Joachim Melzer, Manager Sales and Marketing, Funkinform GmbH, im Interview über Fakten, Trends und H ...>15.10.2008
Michael H. Tandrup on advertising business trends
On the occasion of the IFRA Expo 2008 in Amsterdam Michael H. Tandrup, Vice President, CCI AdDesk Development, speaks about facts, trends and challenges in the advertising business. ...>15.10.2008
Steve Roessler on advertising business trends
On the occasion of the IFRA Expo 2008 in Amsterdam Steve Roessler, Atex, Vice President, Advertising Product Management, speaks about facts, trends and challenges in the advertising busines ...>15.10.2008
Frank Meik über das CCC-Konzept
Text not yet available in English. Interview mit Dr. Frank Meik, Autor des IFRA Special Reports „Strategien im Anzeigengeschäft. Customer Centric Communication.“ IFRA: Was ist der Kern des CCC-15.10.2008
Nicolas Ansotte on advertising business trends
Text not yet available in English. A l'ocassion de l'IFRA Expo 2008 à Amsterdam, Nicolas Ansotte, Advertising & Classified Sales Director de Rossel Advertising, parle dans cette intervi ...>15.10.2008
Terry Baker on advertising business trends
On the occasion of the IFRA Expo 2008 in Amsterdam Terry Baker, VP Sales, Adicio, speaks in this interview about facts, trends and challenges in the advertising business. IFRA: In ...>15.10.2008
Ida Virkki on advertising business trends
On the occasion of the IFRA Expo 2008 in Amsterdam Ida Virkki, Product Manager, Helsingin Sanomat Digital, writes in this viewpoint about facts, trends and challenges in the advertising bus ...>10.10.2008
Umbruch im Online-Werbemarkt steht bevor
Text not yet available in English Katja von der Burg war im September 2008 auf der OMD (online-01.10.2008
Kai Nikolaizig über die markt.gruppe
Text not yet available in English. Kai Nikolaizig, Geschäftsführer der markt.gruppe, spricht im Interview über die Entwicklung des Unternehmens und erläutert das Kooperationskonzept mit Tageszeitungen für Online- und Print-Rubrikanzeigen. IFRA: Die markt.grupp ...>09.07.2008
Stampen wants to be a step ahead of its advertising customers
Not available in English. Durante su presentación en el evento Publish Asia 2008, organizado por IFRA y celebrado en el territorio especial de Macao, el director general de Stampen A ...>03.07.2008
Interview with Jürgen Schulze, from Süddeutsche Zeitung
Text available in German only. Jürgen Schulze, Leitung Verkaufsservice/Produktionssteuerung Druckzentrum Steinhausen, Süddeutsche Zeitung, sprach im Interview mit IFRA über Sonderwerbefo ...>30.06.2008
Clive Gay from Simply D’nA explains CreateAdsFast.com
IFRA: What is Simply D’nA’s background and why did AdFast choose you as a partner to develop CreateAdsFast.com ? Clive Gay: Our background is basically in design and advert ...>27.06.2008
Production of extraordinary ads of Folha is not done in-house
Interview with Wagner Menta, Folha de S. Paulo’s purchase manager IFRA: Folha offers to its advertisers many different and complicated formats to show their products to their readers. ...>27.06.2008
Folha de S. Paulo offers all kind of innovative ads in its pages
Interview with Marcelo Benez, Advertising Director of Folha de S. Paulo IFRA: Folha de S. Paulo offers some unique advertising formats to their costumers. How did this idea come out ...>09.04.2008
IFRA-Konferenz: Das Anzeigengeschäft im Umbruch
8.-9. April 2008, MELIÁ Hotel, Berlin Zweiter Tag Rubrikengeschäft - Fallstudien Im ersten Block des zweiten Konferenztages wurde anhand von drei internationalen Fallstudien und ei ...>08.04.2008
IFRA-Konferenz: Das Anzeigengeschäft im Umbruch
8. und 9. April 2008, MELIÁ Hotel, Berlin Erster Veranstaltungstag Am ersten Konferenztag wurden in sechs Vorträgen Fallbeispiele und Trends im Anzeigengeschäft aufgezeigt. Dass Verän ...>01.10.2007
Services: Improving classifieds efficiency – Matchwork alliance
Dagens Nyheter, Göteborg Posten and Sydsvenskan form alliance with MatchWork to optimise job advertising in Sweden. Sweden's three largest morning daily papers have joined forces with ...>01.10.2007
Services: Outsourcing ad production
Aiming to be an integral service partner of newspaper ad production, design business A business opportunity led to the birth of CCI Sourcing Pvt. Ltd. (CCIS), a 50:50 joint venture company between Kasturi & Sons (publishers of The Hindu, one of India’s leading E ...>19.09.2007
Scented, fluorescent and metallic inks from Siegwerk
English not available now. Please check back soon. Desde mediados de los años noventa, Siegwerk incluye tintas y barnices perfumados AROMIT, que también se emplean en la impresión coldset, en ...>18.09.2007
Panorama ads in El Tiempo from Colombia
English not available now. Please check back soon. En 2005, la société d’édition Casa Editorial El Tiempo, basée en Colombie et qui publie le quotidien El Tiempo, a fait l’acquisition d’un équipement auxiliaire de chez Innotech pour la création d’annonces de type «&nb ...>13.09.2007
Süddeutsche Zeitung pone el acento en los anuncios originales
Available in Spanish and French El periódico alemán Süddeutsche Zeitung ha realizado en los últimos años campañas publicitarias de lo más originales, gracias a una combinación de ...>13.09.2007
Реклама в прессе вместо ТВ?
По данным АКАР, получаемым в том числе и на основе оценок экспертов ГИПП, обнародованным в середине лета, объем рекламы в прессе увеличился на 21,3% по сравнению с 1-м полугодием 2006 года и составил 24,7-24,9 млрд. руб. Важно отметить, что с этого года Экспертный совет АКА ...>08.06.2007
'A good idea must be usable in all formats'
Interview with Julien Bredontiot & Antoine de Villeneuve, of the La Chose advertising agency in Paris* newspaper techniques: What are the weak points of daily newspapers as ad ...>10.04.2007
Interview with Iván Turmo, Protec
newspaper techniques: What solutions does your company offer to support media houses in cross-04.04.2007
Interview mit Renato Tomasini
Available in German and French only Wernli hat im vergangenen Jahr eine Crossmedia-02.04.2007
Interview with Mike Blinder
newspaper techniques: Where do newspapers stand with cross-media advertising and what are the biggest challenges to enter this field? Mike Blinder: The biggest challenge is an internal cultural issue that must be overcome. Change is hard. Change requires a tremendous amou ...>29.03.2007
Ifra Special Report 6.31 - Abstract
Cross-Media Advertising - a Growing Revenue Maker (6.31) Author:Stone, Martha 11/2004 The cruel paradox of emerging media is to find avenues to pay for them while throngs of audience members adopt them. The past decade has been punctuated by the development and stead ...>27.03.2007
Interview with Silke Wagenknecht, Saarbrücker VerlagsService GbmH
(also available in French) Die Saarbrücker VerlagsService GmbH (SVS) ist eine 100%ige Tochter der Saarbrücker Zeitung Verlag und Druckerei GmbH. Ihr Crossmedia-27.03.2007
Interview mit Nick Hösli, Ringier AG
Available in German and French only zeitungstechnik: Seit wann wird bei Ringier im Bereich der Werbung der Crossmedia-23.03.2007
Interview with Theo Blanco, Norrköpings Tidningar
newspaper techniques: When did the newspaper really start a full-23.03.2007
Q&A with Al Bonner, Lawrence Journal-World
Al Bonner is the corporate advertising and marketing director for The World Company, publishers of the Lawrence Journal-19.03.2007
Interview with Michael Tandrup, CCI Europe
newspaper techniques: What solutions does your company offer to support media houses in cross-19.03.2007
Interview mit Rainer Lang, alfa Media Partner
Available in German and French only. zeitungstechnik: Welche Lösungen bietet alfa Media Partner für Crossmedia-19.03.2007
Interview with P. Marsh, Atex
newspaper techniques: What solutions does your company offer to support media houses in cross-14.03.2007
Interview mit Klaus Dombrowski, multicom
Available in German and French only zeitungstechnik: Welche Lösungen bietet multicom für Crossmedia-14.03.2007
Interview with Don Oldham_DTI
newspaper techniques: What solutions does your company offer to support media houses in cross-14.11.2006
Interview with Francis Maire, Com Quotidiens
newspaper techniques: In 2006, the French regional daily newspapers created joint ad offerings in order to attract new advertising sectors by developing the sociodemographic segments ...>17.10.2006
PrintCity: The VAPoN project
PrintCity has undertaken a unique study to evaluate the quality, process performance and economics of a series of alternative techniques and materials for value-23.06.2006
ZMG startet Sondierungsprojekt zu einem Online Buchungssystem OBS
Presseinformation der ZMG Zeitungs Marketing Gesellschaft Frankfurt am Main, 22. Juni 2006. Im Rahmen des Programms "Einfach Zeitung!" wird sich die ZMG Zeitungs Marketing Gesel ...>21.06.2006
Answers from Roberto Antoniotti, Unisys
newspaper techniques: With your experience with many newspapers, what should a newspaper offer as ‘state of the art’ service (in terms of process) to the ad buyer? Roberto Antoniotti: With a fierce competition between media for ad revenues, advertis ...>21.06.2006
Answers from Michael H. Tandrup, CCI
newspaper techniques: What should a newspaper offer as 'state of the art' service (in terms of process) to the ad buyer? Michael H. Tandrup: The purpose of advertising in newspapers is to generate and maximise a response to the product/service/event th ...>21.06.2006
Answers from Walter Meregalli, Tera
newspaper techniques: What should a newspaper offer as 'state of the art' service (in terms of process) to the ad buyer? Walter Meregalli: They should be able to propose full colour; detailed zoning to perform a ‘true’ localised adve ...>21.06.2006
Answers from Peter Cooper, VP marketing, MediaSpan
newspaper techniques: With your experience with many newspapers, what should a newspaper offer as ‘state of the art’ service (in terms of process) to the ad buyer? Peter C ...>21.06.2006
Answers from Don Oldham, DTI
newspaper techniques: With your experience with many newspapers, what should a newspaper offer as ‘state of the art’ service (in terms of process) to the ad buyer? Don Oldham: For any given newspaper, advertisers should be able to buy the various ty ...>13.06.2006
A case study from Mike Blinder
The Sandusky (Ohio) Register re-12.06.2006
Interview de Jean-Michel Rousseau, responsable fabrication à Ouest France
Travailler sur la relation entre commerciaux et techniciens Une grande partie de la fabrication des annonces locales (environ 90 %) qui paraissent dans le quotidien Ouest-12.06.2006
Interview with Annelou Aalders and Goossen Rijnders
Annelou Aalders is technology manager at the Dutch daily De Telegraaf and president of SAMTC PrePress, a commission overseeing the standardisation of electronically delivered advertisements ...>12.06.2006
Interview with Rob Fogwill, GM of AdFast
by Cecilia Campbell The British ad delivery system AdFast was set up by the Newspaper Society, which represents the regional newspapers, in 2000 to create a common system for digital ad delivery. The system, which recently transmitted its three millionth file, is ...>12.06.2006
Rubrikanzeigen – gewerbliche Kunden akzeptieren Online-Buchungslösungen
Von Katja Riefler Eine 24 Stunden am Tag besetzte Anzeigenannahme für Rubrikanzeigen – bei einer ganzen Reihe von Verlagen in Deutschland ist dies längst Realität. 35, in Einzelfälle ...>12.06.2006
Interview with Rob Ritterbusch, The Palm Beach Post
A case study for conversion to modularity in the U.S. Rob Ritterbusch is the retail advertising director of The Palm Beach Post newspaper techniques: Tell me about what the co ...>12.06.2006
Analysis by Eric Christiaens
newspaper techniques: The Belgian daily newspapers have created joint offerings that satisfy the demand for simplicity and effectiveness for national ad campaigns. Is that enough to improve relations with the advertisers? Eric Christiaens: Some years a ...>12.06.2006
Analysis from Cyril D. Pereira
It is abundantly clear, in an era of targeted advertising and accountability of budgets, that newspapers are still unable to reconcile with the sea changes taking place in media fragmentation, advertiser shifts and demographic declines. The pricing model for ad rates has no ...>12.06.2006
Interview with Len Kubas
newspaper techniques: Can you walk me through some of the things newspapers should do to make life easier for their advertisers? Len Kubas: The first thing they should do is take a lot of the complexity and – passity is the word – from rate structures. ...>06.06.2006
Zentrales Buchungssystem deutscher Zeitschriftenverlage
Standar06.06.2006
Interview mit Francis Maire, Marketingleiter von Com>Quotidiens
Com>Quotidiens ist eines der Anzeigen20.04.2006
Contextual advertising
by Cecilia Campbell Ifra Correspondent Online advertisers are increasingly taking advantage of the unique features of the medium they are investing in. Instead of paying for having a banner exposed to an unknown (or unspecified) audience, with keyword advertising, ...>19.04.2006
Interview with Janet Deaton, HarvestINFO
HarvestINFO, Inc. was founded in 1996 and has since been a leader in local online advertising technology. Located in Mason, Ohio, U.S.A., HarvestINFO partners with hundreds of media companies ...>05.04.2006
Leistung steigern statt Preisniveau senken
von Katja Riefler Mehr als 100 Teilnehmer bei Ifra/BDZV-Tagung "Das Anzeigengeschäft im Umbruch" - Praxisbeispiele im Vordergrund Anzeigenrückgang, Internet, Medienexplosion - "S ...>07.03.2006
Interview with Len Kubas
newspaper techniques: In your speech at the WAN advertising conference last month you said that newspaper should restore their ‘price integrity.’ You have been in the industry since many years, would you say that regarding this issue, the situation is worst no ...>02.03.2006
Interview with Rob Janssen from Ad\venture
Ad\venture is a standard for ad ordering fulfillment. The initiative started with seven parties – De Telegraaf, NRp Dagbladen, PCM, Kobalt, Mediaedge:cia (GroupM), Schreiner & van Bokkel and Z ...>09.02.2006
Interview with Carsten Dingerkus
Rheinische Post in Düsseldorf, Germany, recently started offering its advertising customers the alternative advertising forms of memocards and memo-22.11.2005
The new kids on the block - Part II
English version see IfraExpo Gazette, Wednesday, 19 October, page 4>
07.11.2005
CommCard for France's Le Télégramme de Brest
Available on this site only in translation. For the English version, see newspaper techniques November 2005, page 30.>13.10.2005
sh:z übernimmt SHP-Anzeigengeschäft (German only)
Zum 1.1.2006 übernimmt der sh:z Schleswig-Holsteinischer Zeitungsverlag in Flensburg die Geschäftsführung der Schleswig-Holstein Presse (SHP), um künftig das nationale Anzeigengeschäft direkt ...>13.10.2005
(German only): compass mit [advantage] erfolgreich
21 Tageszeitungen haben sich zur Zeitungsgruppe Westfalen (ZGW) zusammen29.06.2005
Entrevista a Alfredo Ferrández, director de Operaciones de Mediaedge:cia
tdp: ¿Cuál ha sido la evolución de la inversión publicitaria en los últimos años con respecto al medio prensa? ¿Es cierto que ha perdido parte de la tarta publicitaria en favor d ...>06.06.2005
Interview avec Mike Blinder
Ifra Nordic : Pourquoi une stratégie de vente est-elle importante ? Mike Blinder : L’adoption d’une approche « street fighting » des ventes est essentielle pour maximiser les revenus engendrés par chaque appel téléphonique ! Per ...>03.06.2005
