The Telegraph выбирает Android и iPhone

IFRA: Медийная группа The Telegraph стала первым в Великобритании поставщиком контента для телефона G1 фирмы Telekom на базе операционной системы Android. Как рынок отреагировал на этот сервис? Аашиш Чандарана: Мы запустили приложение в очень тесном сотрудни ...>

«Мобильный Интернет – это самостоятельное СМИ»

IFRA: Вы начали проект BILDmobil в октябре 2007 и уже успели расширить ассортимент предложений для пользователей. Каковы успехи этого сервиса с тех пор, как пользователи получили в свое рас ...>

Headline: USA Today осваивает iPhone

Мэтт Джонс – вице-президент по мобильным стратегиям и технологиям цифрового подразделения Gannett и газеты USA Today – рассказывает о стратегии выпуска версии USA Today для смартфонов. IFRA: В конце декабря газета USA Today выпустила приложение для iPhone. Како ...>

Мобильная журналистика в «КП»

Вопрос: Как в КП обстоят дела с мобильной журналистикой? Александр Чекшин: Мы начали движение в сторону "мобилизации" журналистов в прошлом году, когда усилили web-редакции в Москве и регионах, разработали новую концепцию сайта, который стал и ...>

WiMAX – усиление потенциала мобильности

WMX Systems находится в Денвере, Колорадо, и предоставляет бесплатную информацию и различные продукты и услуги на базе WiMAX, позволяющие компаниям использовать WiMAX в повседневной работе. Специалисты компании предлагают помощь по внедрению WiMAX и использованию возм ...>

Mobile as a sales tool

Selling newspaper ads can be compared to selling theatre tickets. The best seats are reserved well in advance, but the remaining seats are often sold at the last moment. The seller must have thorough knowledge of the available free seats. Kärkimedia, the newspaper ad bro ...>

Mobile equipment Gannett is using

Mackenzie Warren, managing editor of digital information for The News-Press, a Gannett-owned daily newspaper in Fort Myers, Florida, provided this list of what their Mobile Journalists (MoJos) are using. He also provided some additional comments about some pieces ...>

MediaSpan's Peter Cooper on mobile

newspaper techniques: Which of MediaSpan's mobile offerings are the most popular with newspaper publishers? Peter Cooper: The ability to create new content channels quickly, based on their specific market. For example, one newspaper knows that their ...>

Interview with Joachim Blum

newspaper techniques: Mobile services are continually developing. Where do newspapers stand today? Joachim Blum: With the exception of a small number of newspapers in Scandinavia, Switzerland or also Asia, most newspapers worldwide are at best at th ...>

The Ifra eNews Initiative

Responding to the emerging mobile e-reading market eNews is a unique cross-disciplinary three year initiative, set up by Ifra, in response to the emerging mobile e-reading media market. In the project, Ifra partners with 20 of the world’s major publishing houses and ...>

Mobile Publishing: The benefits of mobile for newspapers

By Göran Gulic, web manager at Göteborgs-Posten of Sweden, and Gunnar Springfeldt, development director at the Stampen Group. In Scandinavia and some other parts of Europe, mobile ...>

Interview with Atsushi Sato

Atsushi Sato, chief of Asahi Shimbun's electronic media department is in charge of planning, creating and managing the paper's 10 websites for mobile telephones. newspaper techniques: How did a newspaper like Asahi, with 12 million-plus readers daily, come up with the id ...>

The Sun launches WAP portal on the back of huge circulation

By Cecilia Campbell Five months ago UK newspaper The Sun launched a WAP portal where it sells, among other things, its famous Page 3 girls as downloads for mobile phones. The Sun has ...>

Reflections by Mike Pauwels, senior product manager of Sony Ericsson

Music on the move “I guess the first thing when it comes to new products and new applications and new developments going on and consumer habit, music is definitely the big ...>

Mobile Inhalte in Deutschland – die Sicht der Mobilfunkbetreiber

von Katja Riefler Die Anbieter von Mobilfunkportalen verfolgen in Deutschland ganz unterschiedliche Strategien. Einige wünschen sich ein stärkeres Engagement von Zeitungsverlagen, an ...>

‘Du mobile’ ! Oui, mais comment ?

Peu d’éditeurs de journaux doutent à l’heure actuelle de la nécessité de mettre en place une stratégie parallèle aux produits imprimés via les téléphones mobiles. Bien que les investissements requis pour lancer des services mobiles soient en général relativement réduits, il ...>

At Norway's Verdens Gang, revenue depends on launching new services

Since January last year, the number of daily visitors to the WAP site run by Norwegian daily tabloid Verdens Gang has increased from 10,000 to 42,000. Revenue is also up, and the mobile services t ...>

Moving up the food chain -- using your brand as a virtual mobile operator

Virgin has done it. American sports media giant ESPN is about to do it, while its mother company Disney is still trying to figure out just how to go about it. Setting up shop as an MVNO (mobil ...>

Das MINDS-Projekt

von Joachim Blum Wer sich zurzeit mit dem Themenkomplex Medien und Mobilfunk beschäftigt, der kommt an einem Projekt kaum vorbei: MINDS - Mobile Information and News Data Services for 3G. Dahinter steht ein Konsortium unter Führung der dpa-infocom, der Multimedia- ...>

Marca, Expansión y El País en móviles Nokia (in Spanish, French, and German only)

Las MicroEditions –nombre comercial del producto- son aplicaciones que se descargan en el teléfono móvil y contienen la información más destacada de la edición diaria de cada periódico. La nov ...>

The MINDS platform

By Joachim Blum Whenever newspapers plan mobile services for portable phones, the following conditions are quickly stipulated: no investments in hardware and software, minimum technical complexity and little additional work for the newsroom. These central precondi ...>

A brief description of the 12 MINDS "Heroes"

NewsAlert Public NewsAlert Public supplies the population with news that is of outstanding importance, mainly weather warnings and all types of emergencies, though also officia ...>

India's Times Internet, a mobile-content pioneer

Mobile telephony in India, the world’s largest democracy, is big business because of the size of the population (about 1,080 million). As of March this year, India had 53.3 million mobile su ...>

Content on demand: The boom in Malaysia

In Malaysia, the mobile market is booming. Some newspaper companies believe their industry is evolving from a medium that focuses on content production and distribution to an industry that should supply information on demand. The country has three major mobile operators: C ...>

Ifra's Digital Trend Days: Mobile opportunities in the media portfolio

These days, when we leave the house we think "keys, money, mobile phone?" and if we have all three, we are set to go. Modern mobile phones are like pocket knives – they can be used for anythin ...>

De Volkskrant, with patience to success

De Volkskrant in the Netherlands is a genuine pioneer in the area of mobile content. Volkskrant was represented with first contents already at the launch of i-mode by the Dutch telephone company in 2002. Today, there are Volkskrant services on all portals of telephone providers i ...>

For Australia's Fairfax Digital, multi-platform delivery is "mandatory"

In Australia, the John Fairfax Holdings group has invested heavily in digital media over the past eight years. It has evolved from publishing three of the country’s leading daily newspapers ...>