07.04.2009


Phillip Crawley's review on Where NEWS? Reports
Those looking for optimism about the future of newspapers in these dark days for the industry, with dailies dropping like flies in North America, can find some support in the two strategy pap ...>07.04.2009


Review of Tariq Ansari on Where NEWS? Reports
The authors of the “3 Lives” essay make a strong argument in favour of converting traditional daily newspapers into hybrid and/or free publications as a way to transform the business model. Th ...>07.04.2009


Review of Murdoch MacLennan about Where NEWS? Reports
Horst Pirker and his colleagues must be congratulated on their thesis on the future of press, not only because it highlights an important potential future direction for our industry but, in Ho ...>07.04.2009


Review of Jim Chisholm on Where NEWS? Reports
Riepl’s law, a central source in Horst Pirker’s and his colleagues’ excellent paper, is widely quoted and has proved remarkably robust over nearly 100 years. But in today’s world its interpre ...>11.02.2007


'e-Read' scenario evaluation - Stig Nordqvist
Mobile media consumers already today have access to connected devices such as mobile phones, PDAs and laptops, for which business models for content providers are reasonably well developed, al ...>11.02.2007


'e-Read' scenario memo - Joachim Türk
Dear Shareholder, MediaMarkt and Saturn, two of our major advertisers, have informed us of their intention to supply their regular customers with qdot foils free of charge. Both the advertising order and insert contract have been cancelled – offers in future will be tran ...>11.02.2007


'e-Read' scenario memo - George Brock
To: Editor-in-Chief From: Saturday Editor Subject: Tipping point You asked what we need to do now that qdot electronic paper is clearly going to displace newsprint. First, no one panics. Our business is journalism, not distribution. We’ve had a lot of recent practice ...>09.02.2007


'No Charge' scenario memo - Jean-Luc Renaud
Memo Subject: Changing to a “freesheet” The decision has been taken, since the last board meeting, to change to a “freesheet”. In view of the fact that our business turnover is about 50 ...>09.02.2007


'No Charge' scenario memo - Jennifer Carroll
To: Newspaper Top Editing Team From: Editor Re: Transitioning to a freesheet We have an opportunity to reinvent ourselves and a license to experiment. As announced today, readers will be ...>09.02.2007


'No Charge' scenario memo - Constantine Kamaras
From : chiefcommercialofficer@theregister.com To: editor@theregister.com Subject : Confidential Dear John, With regard to the Board’s imminent decision to ‘go free’ as our competitor ...>09.02.2007


'Googlepaper' scenario memo #2 - Don Oldham
Memo to staff: We have no reason to worry about the fact that Google has just purchased our main competitor. In fact it should be reassuring that such an online giant places great value on ...>09.02.2007


'No Charge' scenario evaluation - Jochen Dieckow
The loss of distribution revenues means that newspapers must save costs and/or increase advertising income. Relying wholly on a system of advertising-based financing calls for an income strate ...>09.02.2007


'Googlepaper' scenario evaluation - Kerry J. Northrup
Few of our project participants were eager to tackle this scenario. “I think the answer is simple,” one wrote. “You panic!” The deterrent is trying to compete against a mega-digital company t ...>09.02.2007


'Googlepaper' scenario memo - Don Oldham
Memo From the Publisher Subject: New owners Having just returned from a meeting with our new owners, I can now confirm much of the speculation that has been circulating since Google bought our entire newspaper group. (They feel we should not have been surprised given ...>08.02.2007


'Googlepaper' scenario memo - Jim Chisholm
Internal Email From: Managing Director To: Editor-in-chief; Advertising Manager; Circulation Manager; Production Manager Subject: Practical steps For Google to have bought our competit ...>08.02.2007
Scenario setting: 'e-Read'
Penicillin, X-rays, vulcanized rubber, superglue and now quantum dots – all accidental inventions that changed society. But with qdots, it has happened unbelievably fast. It was qdots that became the long-sought solution for making cheap, practical, completely readable and ...>08.02.2007
Scenario setting: 'No Charge'
“You get what you pay for.” That is what you used to say about all those freesheets when people compared them to your “quality” newspaper. But that was before the Internet economy took over so completely. Free stopped meaning cheap. Freesheets became mainstream. People b ...>08.02.2007



