Ad issues should bear equal weight

Please see the July 2007 issue, page 28.>

Only wealthy publishers can afford to experiment with formats

Available only in Russian Василий Гатов, первый заместитель генерального директора управляющей компании «Первая полоса» (в прошлом – департамент медиаактивов «Промсвязькапитала»): ...>

Formats make no difference to advertising agencies

Available only in Russian Ренат Янбухтин, президент, ARMI, сопредседатель Комитета Медиаагентств АКАР Рекламщики (и рекламодатели) не покупают место в газетах и журналах. Они покупа ...>

Printers can offer almost unlimited opportunities for new formats but publishers do not seize on them

Available only in Russian У меня нет логичного объяснения отсутствию разнообразия форматов в наших газетах. Привычка – страшная вещь. У нашей типографии есть техническая возможност ...>

Readers disapprove when we try to experiment with formats

Available only in Russian Вопрос: Пара слов о вашей газете и ее форматах. Владимир Бендерский: «Томский вестник» был создан 16 лет назад, в 1992 году. Газета появилась, как принято ...>

For a magazine, the advantages of going compact

Available only in Russian Телегиды во всем мире – это журнальный формат. Однако в середине 90-х годов, когда мы начинали бизнес телегидов, «Антенну-Телесемь», в силу недоразвитости и ...>

Konstantion Remchukov (owner of Nezavisimaya Gazeta): "I copied the format of the Washington Post"

Available only in Russian Новый «узкий» формат «Независимой газеты» (70 роль) в России иногда называют «берлинер», хотя, строго говоря, это не совсем точно. Я заинтересовался им еще ...>

'A good idea must be usable in all formats'

Interview with Julien Bredontiot & Antoine de Villeneuve, of the La Chose advertising agency in Paris* newspaper techniques: What are the weak points of daily newspapers as ad ...>

'Formats are not a problem'

Bertrand Suchet is co-president of the DDB France group, president of DDB Paris, president of the Club des directeurs artistiques (DA club) in France newspaper techniques: Daily newspapers are changing, or have changed recently, to smaller formats, Berli ...>

Newspaper formats all over the world

From the global point of view, newspaper formats are subject to no limitations. The range of newspaper sizes extends from the classical Nordic format in Germany (e.g. Frankfurter Allgemeine Zeitung) to the long, narrow “towel formats” (with the tendency to becoming even ...>

Going Tabloid (or not) – A Swedish experience

Sweden is one of the countries where the move towards a compact newspaper format has been made by almost all the newspaper titles. But only almost – there is a group that still hold on to ...>

Q&A with Dmitri Surnin of Moy Rayon, Russia

In 1998 Dmitri Surnin was a deputy editor in charge of the design team at Tomskaya Nedelya, a weekly newspaper in the west Siberian city of Tomsk. The next year his paper was nominated amon ...>

Interview with Michael Rettig, Darmstädter Echo

In about three years’ time, Germany’s Verlagshaus Südhessen plans to produce its Echo newspaper titles at a joint printing centre together with the Allgemeine Zeitung Mainz that belongs to the ...>

Q&A with Luigi Vanetti, GM of Editrice La Stampa, Italy

newspaper techniques: You invested in a new printing machine but at the same time decided to convert to a tabloid product. Why? Luigi Vanetti: Mainly due to the consider ...>

Interview with Uwe Vorkötter of Frankfurter Rundschau

newspaper techniques: Why did you choose to change to tabloid at this particular time? Uwe Vorkötter: When is the right time? We discussed the idea for the first time s ...>

Interview with Antonio Torres Pereira, Expresso

newspaper techniques: Your weekly newspaper Expresso is now printed in heatset and the format has changed, too. What are the reasons behind this move? Antonio Torres Perei ...>

Zeitungsformate: Interview mit Anton Hamm, MAN Roland

Not yet available in English zeitungstechnik: Ist der Trend zum Kompaktformat bei Maschinen-Neubestellungen spürbar? Anton Hamm: Der Trend zum Kompaktform ...>

Interview mit Klaus Schmidt, KBA

Not yet available in English Hersteller von Zeitungsrotationen sind von der Uneinheitlichkeit bei den Formaten besonders betroffen. Unterschiedliche Abschnittlängen erfordern Zylinder mit unterschiedlichen Umfängen. Sonderanfertigungen sind die Regel. zeitu ...>

Q&A: First U.S. newspaper to go Berliner

The Berliner format is a new newspaper format within the U.S. market and the Journal & Courier in Lafayette, Indiana, was the first one to opt for it. newspaper techniques talked with Gary ...>

Interview with Manfred Werfel

newspaper techniques: Why are there so many different newspaper formats, worldwide and within individual countries? Manfred Werfel: That is a good question that is very difficult to answer, and if at all only historically. Our newspaper formats come ...>

Interview with Markus Ruppe of ZMG

There are many different newspaper formats in Germany. Also, the three basic formats: Nordic, Rheinish and Berlin, are not binding. But this colourful mixture that might perhaps be seen by readers as an advantage, is not very beneficial from the production point of view. >