Search engines
Topic Resources
20.05.2008
Natalya Kutusheva, Director of on-line projects, Gazeta.ru, on ACAP
Available in Russian only.>
04.02.2008
Mikhail Shubin, Terem, on semantic search
Available in Russian only. IFRA-ГИПП: Что такое семантический поиск и для чего он нужен? Михаил Шубин: Сейчас в 80% случаев редакционные архивы – это наб ...>04.02.2008
Natalya Kutusheva, Kommersant, on advantages and disadvantages of buying traffic
Available in Russian only. «Безусловно, нужны какие-то отраслевые решения для того, чтобы защитить себя от недобросовестной конкуренции. В первую очередь отраслевой диалог издателей ...>04.02.2008
Alexei Goreslavsky, vz.ru, on promotion via search engines
Available in Russian only. Ноу-хау «Взгляда» при выходе на рынок в августе 2005 года состояло в том, что издатель Константин Рыков купил место на главной странице Mail.ru. До этого х ...>04.02.2008
Andrei Sebrant, Yandex, on special projects with publishers
Available in Russian only. Директор по спецпроектам Яндекс считает, что возможности взаимовыгодного сотрудничества издателей с поисковиками безграничны IFRA-ГИПП ...>18.01.2008
Search engine optimisation
Millions of people use search engines every day to find content on the web. By performing minor changes to the design of your site, you can increase your site's page rankings. This allows you to easily tap into a larger share of the search engine market. Below, some tips ...>14.01.2008
Search engines: Q&A with Lem Lloyd of Yahoo!
At the end of 2006 Yahoo! kicked off the Yahoo! Newspaper Consortium, partnering with hundreds of U.S. newspapers to sell local ads. The partnership has been the subject of both controver ...>14.01.2008
Interview with Paul Jansen about the search project of Singapore Press Holdings
Singapore Press Holdings (SPH) announced at the end of 2006 a strategic partnership with Schibsted to develop online classifieds, search and directories in Singapore and Asia. Whereas 701Se ...>17.12.2007
Interview with Frank Meik about local search
Not yet available in English -- please check again soon. IFRA Magazine: Welche Möglichkeiten bietet Local Search den Zeitungsverlagen? Frank Meik: Der Begriff „Lokale ...>17.12.2007
McClatchy focuses on local search
IFRA Magazine: What are the broad reasons that newspapers should get involved with local search? Chris Hendricks: We believe that somebody or some element needs to help the local consumers find the relevant strengths and relevant information in their ...>04.12.2007
Semantic Web will change the way we search on the Internet
Not yet available in English -- please check again soon. Entrevista al Encargado de Estándares Web y Desarrollo dentro de la Oficina del W3C en España, Martín Álvarez, de Mari Pascu ...>06.06.2007
Suchmaschinen-Marketing: Wo ist der Wald vor lauter Bäumen?
von Prof. Christof Seeger, Hochschule der Medien, Stuttgart Nicht nur die Internetnutzung sondern vor allem die Mitteilungslust der Internetnutzer führt langsam aber sicher zur völl ...>08.05.2006
Interview mit Andreas Blumauer, Semantic Web School
Andreas Blumauer ist Wirtschaftsinformatiker und Geschäftsführer der Semantic Web School, Zentrum für Wissenstransfer. Die Semantic Web School bietet praxisbezogene Ausbildung für den Einsatz ...>05.05.2006
Interview with Jay M'Bei, Fast
The Norwegian FAST company developed the Alltheweb search engine about 10 years ago (and sold it subsequently to Overture). Since then, Fast has utilised its web expertise (management of volume and languages, categorisation on the fly) to build search applications of a gene ...>03.05.2006
Interview mit Dr. Frank Meik
Die lokale Geschäftswelt abbilden Dr. Frank Meik, Ifra-Senator und langjähriges Board-Mitglied, ist Managing Director der MW-Verlaggesellschaft München-Berlin. Zuvor war er Geschäftsführer des Münchner Zeirtungsverlages und der F.A.Z. 1999 gründete er die Firma Cogisum, di ...>01.05.2006
Interview with Roxanne Oswald, Star Tribune
This past year the Star Tribune in Minneapolis, Minnesota, U.S.A., and other McClatchy-01.05.2006
Interview with Ken Riddick, Star Tribune
The Star Tribune, owned by McClatchy, was one of the first newspapers in the United States to create a local search service on its website. Ken Riddick, vice president of Interactive Media for Star Tribune in Minneapolis, Minnesota, U.S.A., played a vital role in rolling ou ...>29.04.2006
Interview with Dr. Erwin Stegentritt, TEXTEC
A linguist and literary scholar, Dr. Erwin Stegentritt is an expert in electronic linguistics and natural language man-26.04.2006
Suchmaschinen beanspruchen Platz in der Wertschöpfungskette
von Katja Riefler Suchmaschinen dominieren die Nutzung im Internet. Google ist mit Abstand der größte Spieler (85 Prozent Marktanteil in Deutschland, auch in den USA mit 42 Prozent a ...>25.04.2006
Basiswerkzeuge für die Online-Suche
Suchmaschinen und Suchwerkzeuge – Unterschiede und Anwendungsgebiete -22.04.2006
Mit lokaler Suche das Kerngeschäft sichern
von Katja Riefler Lokale Suche berührt das Kerngeschäft von Zeitungsverlagen. Dieses Geschäftsfeld im Internet zu verteidigen ist jedoch eine große Herausforderung. Für Christian H ...>20.04.2006
FT and Factiva
With a daily circulation of 435,000, a readership in 140 countries, and more than 500 journalists working for its paper and online versions the Financial Times can reasonably claim to be a worldwide newspaper. To maintain that position FT editorial staff need to be up to sp ...>20.04.2006
Contextual advertising
by Cecilia Campbell Ifra Correspondent Online advertisers are increasingly taking advantage of the unique features of the medium they are investing in. Instead of paying for having a banner exposed to an unknown (or unspecified) audience, with keyword advertising, ...>20.04.2006
Professionelle Online-Recherche (in German, French, and Spanish only)
Google und andere Online-19.04.2006
Search tools within CCI’s NewsGate asset management system
newspaper techniques: How does your system offer desktop search and/or support the editor in news research? Furthermore, does the system support the newspaper in offering an info ...>19.04.2006
Interview with Mikal Rohde, Schibsted Søk
newspaper techniques: If we look back at last year when you started developing Sesam, what were the key ideas needed for a good start to the business? Mikal Rohde:If yo ...>19.04.2006
