Interview with Rahul Gupta, general director of the international division, NBG Exim Private Ltd.

The Indian NBG company (www.nbgprintographic.com) is a producer of web offset presses for the newspaper and letterpress printing processes. Its programme of products for the newspaper sector comprises presses for broadsheet and tabloid formats capable of running production speeds from 16,000 to 35,000 copies per hour. According to Rahul Gupta, head of the international business division, the company plans to expand its programme with the addition of an ever higher-speed press by next year. Besides in India, NGB offers its products throughout South-East Asia, in the countries belonging to the Commonwealth of Independent States as well as in several European countries, such as Greece and Portugal. But the company does not intended to leave it at that and is trying to break into additional markets: “Russia, Latin America and the African Continent are markets that we are interested in sounding out and winning over”, says R. Gupta.

His main target consists of small and medium-sized newspapers that cannot afford to buy a press from one of the big manufacturers and who see a logical partner in the India supplier. “Our presses are similar to what Goss markets under the Community brand, they offer a good quality but cost a lot less than other well-known brands”, says R. Gupta, who claims that half of his company’s production stays in India and the other half is exported. But R. Gupta would like to see the export share increase and efforts are being focused on achieving this. “Having a large number of press installations in other countries also helps us to sell more in our own country, as these international sales successes enhance our standing in India”, he states. This company’s development is exemplary when one considers it started out producing parts for other press suppliers before the company decided to manufacture its own complete products.

Mari Pascual

Page first published: 09.06.2008


Page first published: 09.06.2008