Murdoch MacLennan, Telegraph Group, on 2006 business
Chief Executive Officer, Telegraph Group Ltd
newspaper techniques: When you eventually look back at 2006, what is the one main business issue that you feel will define 2006 for your company and for the newspaper industry worldwide? This will be the year that ... what?
Murdoch MacLennan: I am sure that the quality sector in the British newspaper market can look forward to 2006 -
There are huge opportunities for imaginative and dynamic newspapers like ours in this changing world to win a new generation of readers -
That requires a substantial culture change of the sort the Telegraph Media Group has pioneered with our move to an integrated newsroom in our new offices in central London and an unprecedented training programme for our journalists. If we adapt to the multimedia world, we will not just survive but prosper.
The future is only bleak for those sit back and decide to do nothing. That is one of the reasons why IFRA -
Page first published: 09.11.2006