Ifra Middle East Conference 2007

Mohamed Fal, Managing Director of Al-Madina Press Establishment Co. in Jeddah, Saudi Arabia, observes that advertisers in the Middle East tend to ignore rate cards and demand heavy discounts. He is afraid that the existence of even more media outlets will encourage customers to ask for even greater rebates. Newspapers must think about how to strengthen their market position.

> Al-Madina on the web

– Klaus von Prümmer