WAN-IFRA Study Tour: Cross-platform advertising

Early Bird until 10 September!

17 - 23 October 2010
Europe,
Language(s): English

Download (studytour_cross-platform-advertising_web.pdf 1833 kb)

Register here		Inscrivez-vous ici

Anmeldung		Regístrese aquí

With the arrival and growth of new platforms such as the iPad or social media, and new systems as iAd or Augmented Reality, the complexity of advertising strategies and sales increases. At the same time, some companies don’t talk about “advertising departments” anymore, they talk about revenue departments.

Utilising the opportunities coming from new technologies and creating new revenue streams outside the traditional advertising box are indispensible elements for future growth on the income side of the media house. Advertisers also request transparent metrics, better measurability of effectiveness and accountability for the success or failure of a campaign.

The publishing houses that are responding to the changing environment and seizing the opportunities are the ones to show the way towards future revenues.

This study tour will bring you to the most innovative media houses in Europe. We will bring together newspaper and media innovators who are looking at the latest techniques, formats, pricing strategies, product portfolio concepts and metrics behind traditional print and digital advertising and new revenue sources.

On the agenda

- New advertising business strategies
- Creative cross-media campaigns
- Targeted content and advertorials at work
- Media metrics - Providing advertisers with results and reach
- Paid content strategies
- New advertising formats, new print products
- Innovation in video and mobile advertising
- Creating new revenue opportunities

Programme

Sunday, 17 October, London
Individual arrival and welcoming dinner

Monday, 18 October, London
- The Daily Telegraph, Britain's best-selling quality daily newspaper and Newspaper of the Year 2009.
- Archant, UK's largest independently owned regional media business (tbc)
- Nielsen online, Nielsen monitors and measures more than 90% of global Internet activity and provides insights about the online universe - including audiences, advertising, video, e-commerce and consumer behaviour.
- Apple Europe, will otter insights into the world of the iPad and iAd

Tuesday, 19 October, London
- Associated Newspapers, one of the UK’s largest publishers of national newspapers and consumer websites, publishing The Daily Mail, The Mail on Sunday, Metro etc. (tbc)
- News International, publishes The Times, The Sunday Times, The Sun and News of the World. In terms of growth, share, circulation and reader engagement, they are among the world’s most successful.
- Mec Global, one of the world's leading media agency networks (tbc)

Wednesday, 20 October, Stockholm
- Aftonbladet, a Swedish tabloid, one of the larger daily newspapers in the Nordic countries
- Schibsted Sweden will discuss their behavioral targeting.
- Svenska Dabgbladet, provides coverage of national and international news as well as local coverage of the Greater Stockholm region. They were awarded Sweden's best media website.
- Videoplaza will show how to monetize online video.
- Expressen,one of two nationwide evening tabloids in Sweden (tbc)
- Pronto Communication, an international word-of-mouth marketing agency, specialized in listening, influencing, and building relationships with people through word-of-mouth.

Thursday, 21 October, Berlin
- BILD, Axel Springer, the best-selling newspaper in Europe and has the sixth-largest circulation worldwide (tbc)
- Mittelbayerischer Verlag, a regional German newspaper of outstanding creativity. They have received numerous journalistic and marketing awards.
- Xalmiento Web Services, offers relevant information about classifieds and website usability.
- Empea, will explain "augmented reality" and how you can use it for advertising.

Friday, 22 October, Vienna
- Agora, one of the largest media companies in Poland. Its main activities include press publishing, outdoor advertising as well as radio and Internet operations. They are also winners of many international awards.
- Kleine Zeitung, the biggest regional newspaper in Austria
- Further Austrian publishing houses will be announced soon.
- Study Tour wrap-up
- Farewell dinner

Saturday, 23 October, Vienna
Individual departure

Please note that the programme is subject to change.

Who should attend

Chief executives, managing directors, advertising executives and all those who wish to know about their opportunities in the future of advertising and find new ways to generate more revenue.

Working language

The presentations will be held in English.

Fees / Prix / Preise

General
WAN-IFRA members
EUR 6,900
Non-members
EUR 8,900

Early bird rate till 10 September 2010
WAN-IFRA members
EUR 5,900
Non-members
EUR 7,900