17th World Editors Forum

The Tablet Year: why mobile distribution will change news reporting

6 to 8 October 2010
Hamburg, Germany
Language(s): English; French; German; Spanish; Russian

Instead of Beirut, Lebanon, the 17th World Editors Forum will take place in Hamburg, Germany. Dates have also changed: from 6 to 8 October 2010 instead of 8 to 10 June.

Introduction to the conference

In 2009, the World Editors Forum pinpointed content monetization as the first item on the editor to-do list. In 2010 we believe that we are entering a new information ecosystem and that we will have to focus on new key elementss:

- News reading devices: it is not yet certain if tablets, e-readers and smartphones will be mass or niche products, but they will allow us to monetize news content per article or via new distribution methods. How will these new devices impact news reporting?
- Link & share: newsrooms must embrace the new flow of information and adapt to fragmented audiences. They have to direct their readers elsewhere as a way to provide more comprehensive coverage.
- Cooperation: news organisations will have to be prepared to act as partners, rather than just competitors. This is a huge shift in editors’ mindsets and it will take time… but hopefully not too much, if newspapers want to survive.

The consequence of these changes will be that a new generation of editors-in-chief will emerge. And it clearly appears in our third edition of the NEWSROOM BAROMETER, a very unique survey conducted with the leading management consulting firm McKinsey & Company.

This new generation will know how to manage both the collective intelligence of a newsroom and the collective intelligence of bloggers, users and readers. Instead of one unique platform, they will have to pilot a minimum of four platforms - print, online, mobile, e-reader/tablet – and five storytelling styles – alerts, written articles, podcasts, video reports and social media buzz.

Hope to see you in Hamburg, a very friendly city & harbour, always open to innovation and today a major hub for new media in Germany.

Bertrand Pecquerie,
World Editors Forum Director
Bertrand.pecquerie@wan-ifra.org

For more information and registration click www.wefhamburg2010.com.

Fees / Prix / Preise