Digital Trend Day (in cooperation with INMA)

TV Strategies for newspapers

8 May 2007
Amsterdam, Netherlands
Language(s): English

Download (Digital_Trend_Day_web.pdf 591 kb)

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Tuesday, 8 May
10.00-17.30

Speakers from Newspaper publishing comapnies around the world will present their web TV/video models, and cover the following points:

Content and programmes

Own content vs. syndicated content

How often is content updated

Layout- user feedback integrated? Most viewed, etc..

How many different programmes are available

Distribution of video content

Via own website (streaming or download)

Via other websites, i.e YouTube

Via digital TV channel

Advertising models

How to attract advertisers

Video advertising vs. banner advertising

Setting up a video team

Hiring new staff vs. using exisiting staff

What physical investments need to be made (equipment, studio, software)

How is staff trained

Beyond Web TV

The move to digital TV

This event is kindly supported by:

About Kamera
Kamera is a global provider of video content for Newspapers and other digital publishers. Together with AP and other major content brands, Kamera has developed turn-key solutions for Web TV including content, streaming, player and advertising. Kamera is specialized in time-sensitive content: news, entertainment and sport.

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