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Language(s): English; Spanish

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Convergence in the newsroom: from dream to reality

Introduction
The objective of this seminar is to show that multimedia convergence is both necessary and possible.

“Consumers” of news and information are changing very quickly. To go on serving their audience satisfactorily (with quality, skill, profitability, etc.), media must reflect on their products, formats, language, publication platforms and working methods. Beyond having a vision, they need to develop a strategy and set it in motion if they want to continue to be significant players in an increasingly competitive world and in the context of the digital era.

Today, building an integrated editorial department, producing multimedia content and creating communities are no longer science fiction. Europe offers specific examples of “newspapers” that have made the jump to integrating their newsrooms. They will share with us their experiences, their projects (from the development of a strategy to personnel training), the difficulties they have encountered along the way and how, in their day-to-day activities, journalists work with new methods, new tools and, above all, a different mentality.

Before we hear these testimonies, three outstanding experts will give us indications on how to make this transformation successfully.

Programme
Tuesday 19 June 2007

09:00 Registration with tea and coffee.

Media convergence: the current situation and the outlook

9:30 Keynote: Storytelling for the 21st century: Rethinking how we do journalism
Mario García Jr., President, García Media Group, Inc., Tampa, USA.

10:30 Integration of the newsroom: Why and how change?
Randy Covington, Director of Newsplex Training centre South Carolina, USA.
The way people acquire news and information has changed more than most newsrooms. This session will take a worldwide view of how media houses are using innovative techniques to reach their readers. It will cover producing multimedia content, creating online communities and using mobile effectively. The presentation will identify key opportunities for media houses to build their audience and increase revenue.

11:45 Coffee break

12:15 From theory to practice:
How to implement change in a traditional newsroom.
Anne Granet, Ifra Associate Consultant, Paris, France
What are the logical steps from having a vision to developing a strategy and conducting a project? How do you set about introducing an organisation and installing methods and tools that will allow this strategy to be implemented in your company which, having started out as a newspaper, will become an “information company”? Presentation of several examples of convergent journalism, taking different approaches. Organisation of the processes, change management.

13:30: Lunch

Convergence in practice
15:30 Case study nº 1: Convergent newsroom strategy at the Daily Telegraph
Rhidian Wynn-Davies, Executive Editor, Telegraph Media Group, London, United Kingdom

16:15 Case study nº 2: The implementation of convergence in the "Journaux du Midi"(to confirm)
Alain Giraudo, Member of the Board and Director of New Media, Société du Journal Midi Libre, Montpellier, France

17:00 break

17:30 Case study nº 3: “On the move”
Hilmar Riemenschneider, Newsroom Production Manager and Project Manager for digital media channels, Westfälische Nachrichten, Münster, Germany.

18:15 Summing up
18:45 Closing of the event

Chairs:
Mario García Jr.
Mario García Jr., President of García Media, is a news designer with more than 15 years’ experience in helping newspapers, magazines, and websites package and present news and information more effectively. He has led online redesign projects for over 100 organisations, including The Wall Street Journal (USA), The Hindu (India) and La Tribune (France). Recently, Mario has worked with newspaper organisations on strengthening their brand, new product strategy and multilevel storytelling taking advantage of new media, such as mobile technology. One such project was the successful launch of Centro, Media General's Spanish-language news products in Tampa, Florida which include a newspaper, website, radio and television stations. He has also worked with Quick, The Dallas Morning News' youth-oriented publication in Dallas, Texas. Mario is a frequent lecturer on the topic of multimedia convergence and an adjunct faculty member at the University of South Florida where he teaches journalism.

Randy Covington
Randy Covington is the Director of the Ifra Newsplex at the University of South Carolina and a professor in the University's School of Journalism, where he teaches classes in ethics as well as new media. For Ifra, he serves as a professional trainer and consultant, working with media houses such as the Financial Times in the UK, Impresa in Portugal and de Volkskrant in the Netherlands. Randy worked in local television news in the U.S. for 27 years. His honours include a Du-Pont Columbia Citation and four Emmys. He started his career with newspapers in his home state of Indiana and has worked as a newswriter for the Associated Press and in radio.

Target group
Publishers, managing directors, chief editors, deputy editors, desk heads and journalists from media companies, human resource managers and all the persons who are involved in projects of integration of the newsroom.

Conference venue
Hotel Tryp Ambassador
Cuesta de Santo Domingo, 5-7
28013 Madrid
Phone. +34.91 541 67 00

Seminar languages
The seminar presentations will be held in English with simultaneous translation to Spanish.

Fees / Prix / Preise

Hotel

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