WAN-IFRA Study Tour:
E-Reading and Mobile

Break-through and opportunities

25 – 29 May 2010
Japan, Japan
Language(s): English

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Since 2003, WAN-IFRA has invested in e-reading research and testing, and participated in the development of e-reading technologies. See the latest technological discoveries and visit the world's leading companies working on the e-readers of the future.

A second focus of the trip will be to discuss the latest developments and trends in mobile services and video applications: possible business models, growing interactivity with younger audiences, how to attract new sales with mobile services.

On the programme:

> Meeting with Lawrence Cosh-Ishii, Wireless Watch
Introduction in Japanese mobile market

> Meeting with Philip Sugai, International University of Japan
The six immutable laws of mobile business

> Meeting with eReading Digital Content Promotion Committee of Japan Magazine Publishers Association (JMPA)

> Meeting with Bridgestone
Most interesting color e-paper technology

> Meeting with East publishing company
Steps to launch an e-reading platform

> Visit to Mapion

> Visit to Mainichi Shimbun
One of the top Japanese media companies, taking successful steps in eReading developments

> Meeting with Adobe
Talking about a resolution indepedent, reflowable and interactive news reader

> Visit to Brother

> Visit to Toppan Printing

> Visit to NTT DoCoMo
Japan's leading mobile operator, payment services with FeliCa, content applications

> Visit to CCI (Cyber Communication)
Japan's largest internet media representative, sitting between agencies and publishers and offering advanced interactive marketing services

> Visit to DeNA
Moba-geh Town, Japan'ws largest mobile site combines gaming and social networks

Who should attend?
CEOs, Managing Directors, New Media Executives, Chief Editors, Business Development Executives

Fees / Prix / Preise