WEF Nase Adresa Study Tour

Early Bird until 10 September!

3 - 5 November 2010
Prague, Czech Republic
Language(s): French; Spanish

Register here		Inscrivez-vous ici

Anmeldung		Regístrese aquí

PPF Media's hyperlocal project, launched in the spring of 2009, has been hailed from the beginning as one of the industry's most innovative initiatives in recent years (especially in the New York Times and The Times).

It primarily consists of print weekly editions of Nase Adresa (translation: our address), an innovation in itself as within the next two years, it will be published in 90 different hyperlocal news editions, in a country – the Czech Republic - of little more than 10 million people. Along with Internet portals, they will be produced in "newscafés" by local staff and external contributors (user generated content). They are under the supervision of the Futuroom, the Prague-based central newsroom.

Participants will understand the editorial process and the business model of this ambitious project.

Wednesday 3 November
Welcome dinner with the founder of the Nase Adresa concept
16h - 18h = Arrival of the participants in Prague – Check into the hotel (1 night)
19h00 – 22h00 = meeting at the Futuroom (8 minute walk from Panorama Hotel, in Prague’s Pankrac district). Welcoming cocktail and dinner hosted by PPF Media. Strategic presentation by Roman Gallo, PPF Media’s director and founder of the project. Answers to the questions: why traditional media organizations were reluctant and why a new player decided to launch a print & online project.

Thursday 4 November
From the central newsroom to the newscafes
8h45 – 11h00 = Nase Adresa editorial presentation
How do the hyperlocal editions work? Which content goes into the print weeklies? Crowdsourcing journalism at Nase Adresa and ethical issues: how PPF Media’s ambitious project is managed from its central newsroom
With Roman Gallo, PPF Media’s director, and Petr Sabata, Nase Adresa’s editor-in-chief for all the local newsrooms

11h00 – 13h00 = Nase Adresa business presentation. What is the business model? How does hyperlocal advertising work? How are advertising managers recruited for hyperlocal projects? Which business in the internet newscafes?
With Jiri Nehasil, manager of all the newscafés, and Bozena Rezabova, marketing manager
12h30 – 13h30 = Lunch at the Futuroom, the central newsroom

14h00 = travel by bus to the newscafes in Bohemia
The group of participants will be divided in two teams to visit the existing newscafés in Bohemia (an interpreter will be present in each):
- one team to Teplice’s newscafé and weekly
- one team to Usti’s newscafé and weekly

15h30 – 17h30 = newscafé seminars: practical work with hyperlocal news professionals, bloggers and “citizen journalists”
These sessions will allow participants to understand the functionality of the newscafés and how editorial activity takes place. The topics covered will include:
- What is the hyperlocal content of the websites and the print weeklies?
- How the reporters work, and how they relate to their readers;
- The role of the coffee shop as a meeting place for readers.
With the local edition’s chief editors.

18h00 = Hotel check-in, Teplice (1 night)

19h30 = dinner hosted by Roman Gallo, with the presence of the local editors.
The potential for Nase Adresa‘s concept in other countries.

Friday 5 November
Hyperlocal news workshop and brainstorming session
8h30 – 10h00 = transportation back to the Futuroom in Prague

10h00 – 12h30 = Workshop style session
Going hyperlocal: is it sustainable and is it the future of regional media organizations?

Guest speakers:
- Jaroslaw Tokarczyk, CEO of Edytor & publisher of Gazeta Olsztynska in Poland
Why a traditional regional daily already dominant in its region is going hyperlocal.
Q & A session.
- Christian Bach, Deputy Editor, Dernières Nouvelles d’Alsace, France. How a very strong regional newspaper began a hyperlocal news project

13h00 – 14h00 = lunch & analysis at the Futuroom

14h00 –15h30 = more on the Futuroom productions
Detailed presentation of the media laboratory, where new forms of information are being experimented with, dynamic multimedia infographics, mobile content... Tips and recommendations for a creative newsroom.

Transportation to the airport... or a week-end in Prague.

Working language :
The presentations will be held in Spanish and French

Fees / Prix / Preise

For members:
EUR 2800 + VAT

For non-members:
EUR 3500 + VAT

Early bird registration until the 10 September
Member Price EUR 2100 + VAT
Non Member Price EUR 2700 + VAT