How mobile media platforms can help publishers to increase their reach, gain new audiences, generate new business and diversify their revenues...now!
24 and 25 July 2008
Kuala Lumpur, Malaysia
Language(s): English
Download (ifraasia_mobilemedia2008_web.pdf 344 kb)
8 reasons why you really should attend this event:
1 - With the new iPhone, Google’s Android and e-readers like the Amazon’s Kindle, the world of Internet and mobile publishing is about to change drastically.
2 - According to PricewaterhouseCoopers’ latest report, digital and mobile distribution will account for 24% of media growth in the next five years
3 - There are now 3.3 billion active cell phones on the planet (3 times the number of people hooked into the regular Internet).
4 - For a vast majority of young people — the ones whom newspapers desperately need to reach — mobile is the primary communication device.
5 - Asian publishers must act NOW, or telcos and other players of the mobile industry will soon monopolize the business opportunities that are currently sprouting
6 - This is a perfect opportunity for evangelizing Multimedia convergence in your company, showing it is possible to build up New Media revenues and that it is necessary to act NOW:
7 - This event will be a great opportunity to discuss with colleagues from all over Asia and guet tips from their experiences in New Media publishing
8 - We put together the best programme ever (please see below) with speakers from the USA, Korea, Germany, Japan, Sweden, Singapore...
Moderators:
Stig Nordqvist, Director Digital Media Research, IFRA
A. Asohan, Editor, New Media, Star Publications , Malaysia
Thursday 24 of July
9:30 Introduction — Top Digital & Mobile Media Trends
Quick overview of the current state of digital & mobile media in Asia and the rest of the world and the directions in which the industry is heading, including: consumer behavior & attitudes and adoption & penetration rates of key technology channels & platforms.
Stig Nordqvist, Director Digital Media Research, IFRA
10:00 Case study: Cashing in with Mobile Internet
As the mobile web continues to grow and evolve, consumers are moving beyond ringtones and games. Creating mobile sites tailored to consumers who are on the go and looking for specific functionality represents a great opportunity. Learn how Cars.com aunched its mobile site in three months and has grown traffic exponentially while successfully selling advertising.
Sharon Knitter, Senior Director of Consumer Products, Cars.com (a joint venture of Belo Corp, Gannett Co. Inc., The McClatchy Co, Tribune Co. and The Washington Post Co).
11:15 Coffee
11:45 Mobile Internet: Not just the same media again!It took years for newspaper publishers to understand that Internet was not just about posting all your print newspaper Online. In the same way, mobile device users are expecting a totally different media experience than Internet users. Understanding these different expectations is vital for a successful mobile publishing and advertising strategy.
Jean K. Min, Director International Division, ohmyNews, Korea
12:30-14:00 Lunch
14:00 Advertising: Mobile opportunities in the media portfolio
Advertisers and marketers seem finally ready for seriously looking at mobile advertising and marketing. A range of mobile services are now an integral part of many interactive campaigns. What are the lessons learned for those who are at the forefront of mobile advertising and marketing?
Emmanuel Allix, Regional Technology Development Director for Asia Pacific of GroupM Interaction, Singapore
14:30 Mobile Devices of the Future: What will change with Apple’s iPhone and Google’s “Android” mobile phone system? Will E-Readers bury the paper era?
The launch of Apple's iPhone opened the eyes of many to the capability of mobile devices to provide a compelling and user-friendly content channel for consumers. What other device innovations are driving the future of the mobile? What kind of devices can we expect in the years to come?
Amazon kindle is the most ambitious attempt yet to provide an alternative to traditional books – and by extension, newspapers and magazines. Such machines could hurry the demise of traditional media, but perhaps they also offer a more cost effective, environmentally sound path to survival.
Stig Nordqvist, Director Digital Media Research, IFRA
15:30 Coffee
16:00 The Future of Mobile Services in Asia - content and business models. Actual status and trends in mobile content 2008 SE Asia. Key recommendations for growing the business. Focus on mobile content (news, services, solutions, general content, communities, etc) in the mobile channels of: “mobile internet”, and mobile SMS/MMS/WAP.
>> What do the consumers do use and not?
>> Which are the actual challenges/opportunities for the network operators working with the content owners?
>> Which are the actual challenges of the moment for the content owners
>> How to grow mobile internet? Is it a question of technology? Handsets? Dataspeed? Browser/transcoding? …or user behaviour
>> From a content owner perspective – should I work on mobile internet or specialized “WAP-sites”, or SMS/MMS services?
>> How can we work together to grow the market?
Panel Session with publishers, mobile phones manufacturers and mobile operators.Invited companies (to be confirmed): Singtel, Telenor, Nokia, Ericsson, Star Publications,Utusan, OhMyNews, Schibsted
17:00 Enriched communication and Media 2.0
Internet is changing us. We see new consumer segments have appear and they see media in a different way than past generations. How the mobile channel is impacting the way people interact with media. Examples on how companies like CNN are trying to mobilize their assets and leverage on the web 2.0 in order to take a leading role in this new changing industry. ( CNN portal, Mobile Client, Elections Blogs, mobile reporter, citizen journalist).
Sebastian Barros, Business Development Manager, Ericsson Multimedia Asia Pacific
17:20 Mobile technologies overview
A review of the latest technologies, solutions, hardware, software, and accessories for for enhancing the news publishing business on mobile devices.
18:00 First day conclusions
Friday 25th of July
09:00 Business models for mobile content & services
How does the mobile landscape look in Asia today? What kind of services work? What does the audience expect? What is the role of content aggregators? What are the other business models available? How book, magazine and newspaper publishers currently make money with mobile services in Japan?
Lars Cosh-Ishii, Representative Director of Mobikyo. Founding partner of Wireless Watch Japan, a division of Mobikyo
10:15 Coffee break
10:45 Case study: Bild, from newspaper to MVNO and mobile publisher
Not only German newspaper Bild has been highly successful in its move to the mobile world, offering high quality contents for mobile devices and generating millions of print outs and comfortable ads revenues each month. Taking advantage of its leading position and brand’s strength, Bild is now operating as a Mobile Virtual Network Operator and controls the whole value chain of its mobile activities.
Joerg Krahnert, Director Business Development Asia Pacific, Netbiscuits, Germany/Singapore
11:15 Brainstorming session
>> What news publishers can do for creating a direct relationship with end users?
>> What kind of mobile services generate profits for content producers today?
>> In what mobile trends Asian publishers are ready to invest ?
>> How media company use mobile advertising today?
Publishers from different countries share their experiences in Mobile Media publishing and advertising.Presentation of case studies. Questions and answers.
12:00 Mobile technologies overview
A review of the latest technologies, solutions, hardware, software, and accessories for for enhancing the news publishing business on mobile devices
12:30 Closing Lunch
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Fees / Prix / Preise
For members:
Euro 680
For non-members:
Euro 890
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