8th Mobile Media Day

Conference and Workshop

18 - 19 May 2010
Amsterdam, The Netherlands
Language(s): English

Download (mmd_prg_2010_eng_web.pdf 2495 kb)

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This high-profile conference discusses the latest developments and best case studies in mobile services and will present:
> Paid content – mobile marketing
> Consumer experience – mobile advertising
> Innovations and next steps in mobile
> Mobile solutions

CONFIRMED SPEAKERS
Topic I: Paid Content – Mobile Marketing

> Current Trends in Mobile: The view of Gannett/USA TODAY
- Rreview of USA TODAY’s successful iPhone strategy
- Merging business models in Mobile
- Taking a multi channel approach: text, mobile web, apps
Matt Jones, Vice President, Mobile Strategy & Operations, Gannett Digital / USA TODAY, USA

> Mobile Apps as part of paid for content services
- Major strategic steps
- Experiments on mobile content, functionality, pricing, advertising
- Learnings on user behaviour, user experience and workflow
Patrick Lenehan, Chief Technology Officer, Independent Digital (Independent Newspapers Ireland Ltd), Ireland

> Towards a Premium Mobile Model
- Migration from SMS to mobile internet and applications
- Premium Mobile Model
- Customer centricity
Federico Vittadello, Head of mobile and on line VAS, RCS Digital SpA, Italy

Topic II: Consumer Experience – Mobile Advertising
> Mobile Advertising & Mobile Marketing: From Mass-Media to one-to-one
- Edipresse Mobile : the Winning strategy for a small country
- Best practices to advertise without damaging user experience
- Developing inter-Media Interactivity through Mobile Marketing tools
Marc Lamarche, Head of Mobile Media, Edipresse Publications SA, Switzerland

> Mobile Display Advertising – innovative creation instead of standard mindset
- Developing classical mobile advertising media to state-of-the-art special forms of mobile advertising
Florian Gmeinwieser, Managing Director, Plan.Net Media GmbH & Co. KG, Germany

> App and classifieds: a good match for property ads
- It’s never too late to build an app
- Why such a perfect match with our users
- Current business model and next steps
Frédéric Toquin, Director Portals and Innovation, Seloger.com, France

Topic III: Innovations and Next Steps in Mobile
> The Six Immutable Laws of Mobile Business
- Best Practices and Key Insights about why mobile media is so profitable for content producers in Japan
- Important lessons for other markets
Philip Sugai, Professor of Marketing, Director, Mobile Consumer Lab, Graduate School of International Management, International University of Japan, Japan

> Heading from first trials to mobile services with impact
- Critical for successful mobile services: relevance, access, pricing
- Internal and external structures strengthening the mobile business
- Mobile advertising & sales
- Mobile marketing
Thomas Hvidt, Mobile Business Developer, JP/Politikens Hus, Denmark

> Where is the highest value and most money in mobile and social media
- Where is the money in mobile and social media?
- Succesful cases from around the world where newspapers make real money in mobile
- Facebook becoming a huge in Europe with 130 million users and globally over 100 million facebook users using Facebook on mobile
Jan Rezab, CEO, HungryMobile, Czech Republic

Topic IV: Mobile Solutions
You will get in touch with innovative suppliers and experience what they can accomplish for you. You will have the chance to meet with key vendors that offer mobile solutions dedicated to the news publishing industry. See the latest trends and systems enabling mobile publishing, citizen journalism, customer care, billing and CRM. Leading manufacturers will present profitable mobile web portals, SMS and MMS services, quick response codes and other relevant topics. All of them have experience in the news publishing industry.

Confirmed Suppliers:

(Suppliers interested in the exhibition workshop, please find further information on the right hand side).

MODERATOR
Stig Nordqvist, Executive Director, Emerging Digital Platforms and Business Development, WAN-IFRA GmbH & Co. KG, Germany

TIMETABLE
Tuesday, 18 May 2010
9.00 Coffee and registration
10.00 – 18.00 8th Mobile Media Day
18.00 Networking and drinks

Wednesday, 19 May 2010
10.00 – 17.00 8th Mobile Media Day
17.00 End of the programme

Fees / Prix / Preise