Newsroom Summit Asia

Efficient Measures for Tough Times

8-9 July 2009
Kuala Lumpur, Malaysia
Language(s): English

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Managing today’s newsroom is becoming more and more challenging, especially given the economic downturn. IFRA Newsroom Summit Asia will provide insights on how some of the most innovative newsrooms around the world are coping with these challenges.

- future proofing the newsroom
- reducing costs
- resilience and re organisation in editorial
- multi-platform workflow and integration
- new technologies for tomorrow's readers and newsrooms
- monetizing tailored contents on all platforms
- editors and Markteters working together

8th July

Keynote: Question of survival: Shaping the newsroom of the future today!
Raju Narisetti, Managing Editor, The Washington Post, USA

Session 1: Innovations in the Newsroom

From social media to crowdsourcing to conversational media.
Are newspapers definitely out of the new media game? Or is there still a chance for them to catch up with new media for re inventing themselves and the way they engage readers/users with their contents? A former correspondent for the International Herald Tribune and The NY Times, Tom Crampton was named "Young Global Leader" by the World Economic Forum. He regularly speaks about social media around the world.
Thomas Crampton, Asia-Pacific Director of 360 Digital Influence, Ogilvy, HK (invited)

Changing With Times: Persistent Innovation at The Straits Times / Singapore Press Holdings
Singapore has been a test bed for trying out new concepts and ideas. Learn how Singapore Press Holdings is coping with the structural issues facing the traditional printed newspaper, launching new products, experimenting with ipTV under the brand name Razor TV, generating online video content and increasing increase newsroom efficiency and productivity.
Patrick Daniel, Editor-in-Chief, English and Malay Papers, SPH, Singapore

The Winning Route of Going Local
Going local and even hyper-local can be a winning strategy for a newspaper. That is how Sinar Harian became one of the top-selling Malaysian newspapers within a few years of its launch.
Yaacub Hussamuddin, Group Managing Director/CEO, Kumpulan Karangkraf, Malaysia

Session 2: Increasing Efficiencies in Editorial Operations

Modern Newsroom Models that Work – Worldwide Trends and Lessons from Pioneers
There is not one unique model of newsroom integration. Each newspaper must find what synergies should be created in its own organisation in order to produce the best results. Based on his extensive consulting experience worldwide, Dietmar Schantin describes the three main levels of newsroom integration using case studies
1. Multi-media newsrooms with no print/online integration
2. Cross-media newsrooms
3. Fully integrated ones
Dietmar Schantin, Group Director Editorial, Advertising & General Management, IFRA

I found my Mojo
New tools and organisation methods allow Asian newspapers to use mobile journalists for enhancing their newsgathering operations and better connecting with their publics. The presentation will include several case studies from the Asia Pacific region.
Dr. Stephen Quinn, PhD, Deakin University, Australia

Optimising Newsroom Operations
CMS, editorial system suppliers and other partners of the newspaper industry will present in this session their take on how today’s newsroom can improve their operation’s efficiency in news gathering, writing, editing and making content available across all platforms.
Morten Schousen, Business Development Director - Asia/Pacific,” CCI Europe
John Fong, Managing Director, Serioustec, Malaysia
Thorsten Mann, CTO, Digital Collections
John Juliano, Worldwide Marketing Manager, Tera Digital Publishing Inc.

Session 3: How Asian Newsrooms Have to Change to Survive

Resilience and reorganization: long term measures for strengthening newsrooms
Hard times have a tendency to draw a clear line between newsrooms that will successfully ride the storm, those, which will flounder, and those, which will sink. This presentation demonstrates how by combining the four elements of reorganization: strategy, operations, performance and culture, publishing houses can build resilient newsrooms, ones which can bounce back from the current gloom.
Sarah Schantin Williams, IFRA Associate Consultant, n-able consulting, Austria

Panel Discussion: How Asian Newsroom Have to Change to Survive?
Newspapers are going through structural changes in many developed countries. Asian newspapers will also face similar issues sooner or later. How can they prepare for it? Is separate or integrated newsroom better in Asia? Should Editors and Marketers work together or should there be a Great Wall between the two?
Reducing costs and improving efficiencies in the newsrooms?
Editors from leading newspapers in Asia, Europe and USA

9th July

Session 4: How can Newsrooms Increase Revenues without Compromising Editorial Values

Ambience Advertising Without Selling Your Soul
The speaker, who has served as a newspaper editor and CEO, will talk about creative ways of combining ad sales with focused content. Initiatives such as ‘Womenomics’ and generating additional revenue of US$200k on a single day based on these ideas will be presented.
P.N.Balji, Director, Asia Journalism Fellowship, Singapore

Case Study: Can Editors and Marketers Work Together?
Post Today, the paper launched as a complimentary product to Bangkok Post had to continually innovate to grow and establish itself. The newsroom and the marketing team work together. What are the issues they faced and how did they overcome these?
Pichai Chuensuksawadi, Editor-in-Chief, The Post Publishing, Thailand

Case Study of a Recent Newspaper Launch in Asia
Publishers launch a new newspaper when they see a market opportunity not being addressed by the existing players. The strategies, tactics and innovations from these upstarts provide valuable learning lessons not only for the aspiring publishers but also for the established papers. Jakarta Globe, launched late last year, shows there is still room for new players.
Lin A. Neumann, Chief Editorial Advisor, Jakarta Globe, Indonesia

Session 5: Can Anyone Make Money from Online?

New RevenuesThrough Innovations –The story of Telegraph’s Newsroom
Online revenue growth requires multiple revenue streams and a flexible strategy to embrace new revenue sources as they emerge. The Telegraph Media Group's online initiatives are attracting sizable new audiences. The case study presentation will examine the motivations and practices behind the company's internet strategies including the need for video online.
Chris Lloyd, Assistant Managing Editor, Telegraph Media Group, UK

How to Increase Online Readership and Boost Revenues
During this session, the speakers will present examples of good business practices to increase online readership including search engine optimization (SEO), stickiness, user databases and personalization of content and associated advertizing.
Remco Koster, Managing Director, Woodwing Asia Pacific, Malaysia
Vidar Meisingseth, Project Manager, Verdens Gang, Norway
Chee-Wee Khoo, Business Development Manager, CoreMedia Asia Pacific

First meeting of IFRA Asia Pacific Editor’s forum

Session 6: MediaXchange

IFRA is offering for the first time in Asia, a forum where content editors and media owners can meet and discuss mutually beneficial exchange of content not only in its raw form but also in fully laid out, ready to print formats. Ideal for supplements and special issues, such trans national partnerships can significantly reduce costs and editorial resources required to try out innovative products.

The moderated session will bring interested parties together to look at the opportunities in an informal surrounding. Content owners wishing to offer their products can contact IFRA who will aggregate the offerings and present it in a concise manner. Subsequently, participants can interact directly and see how a win win structure can be arrived at.

Session 7: Multi media editorial solutions

New tools for reporting
Some powerful digital technologies have become available to reporters over the past year. This course focuses on some of the latest, and includes a look at RSS feeds for journalists, Google tools for reporting, Skype and CallRecorder, micro-blogging and live blogging, reporting with social networking (Web 2.0) tools and visual reporting options such as panoramas, Wordle and Soundslides.
Dr. Stephen Quinn, PhD, Deakin University, Australia

This session will then include personalized demonstrations by the following system vendors:

CCI is the leading provider of editorial and advertising solutions for multimedia news environments. CCI AdDesk, CCI NewsGate and CCI NewsDesk products are the most robust and powerful systems in the industry, and are implemented in news organizations across five continents. We provide the platform to support evolving needs of the world´s largest news organizations, and scalable solutions to help growing media brands optimize their business strategies. Constant innovation and strong customer commitment remain the cornerstones of CCI´s business model.

CoreMedia is the leader in innovative people-centric™ content management software. The company has successfully positioned itself in the highly-dynamic market for Internet technology. The company is characterized by its innovative and creative culture, and by the focus on collective learning.

CoreMedia Social Software Extension enables dialog platforms that aggregate knowledge and feedback from blog entries and forum postings.

The Dakode commercial solution allows you to integrate 2D codes to mobile content, publish contents designed to fit various mobile phone brands, create, manage and track campaigns and clicks.

Make your stories on print come alive
Your readers can practically follow the news by clicking on the 2D code. Get the latest scoop on the story that was out on print hours ago.

Get feedback on your key stories
Get a pulse on your readers. Find out what story interests them. Your readers are now able to post comments and give their views, all via their mobile phones.

Generate additional revenue through the dakode click system
Earn additional revenue through your print ads. With the Dakode click system, you are able to monetise the clicks by having your clients pre-purchase the clicks.

Digital Collections
The joint solution of Digital Collections and CoreMedia provides the flexibility to smoothly transform business processes from print-oriented to digital-oriented. Additionally our semantic technology provides excellent efficiency gains when gathering, monitoring and archiving content.”

The CoreMedia and Digital Collections solution is aimed to help media companies to work more efficiently and engage its users more.

The solution provides a variety of automated editorial assistance and acceleration features. One example of this is improved Search Engine Optimization (SEO) through automated recommendations of tags and related articles.

Netbiscuits operates the world’s leading B2B web software platform for the creation, operation and monetization of mobile websites. It serves the mobile Internet programs for premium brands like Yahoo, MTV, and eBay, and leading agencies such as Razorfish, Isobar, and Nokia Interactive. Globally Netbiscuits delivers more than 1 billion mobile page impressions each month.

Tera Digital Publishing is a worldwide leader in Newspaper Editorial Content Management. More than 300 newspapers on five continents use our GN3 editorial content management system to produce their newspapers and web sites. Our Digital Asset Management and Archiving system, Tark, is long-regarded as the premium newspaper archival product.

Vizrt (Escenic) has designed a comprehensive solution that covers all aspects of today's news broadcasting. At the same time, the Vizrt news solution is characterized by easy usability and unmatched speed.

The Vizrt news solution supports ingest from a broad variety of sources and in all industry standard formats. With brand-new Viz Reporter it is now even possible to integrate high-quality video clips from mobile phones into the workflow. With the Vizrt MAM systems the right video clip is always at your fingertips.

VG News Portal is a professional tool for citizen journalism. It`s making the readers to contributors; for sending in tips, texts, pictures and videos. And the news editors works more effective in the news room managing the incoming flow inside the organisation in real time in one web application.

The portal is made by Verdens Gang AS - Norway's largest newspaper; a part of the successful Schibsted media group. The portal is made of journalists, for journalist.

Several media houses in Europe, USA, Latin-America and Asia have installed the portal the last years - and have developed extremely closer and widened contact with their readers.

WoodWing offers fully integrated editorial solutions, based on the blended media concept. Our software is used by publications ranging from tabloid daily newspapers to glossy quarterly magazines, and from company publications such as newsletters or annual reports up to multi-author worldwide book production projects.

PRE CONFERENCE WORKSHOP

A one day workshop on Future Proofing the Newsroom: Resilience and Re organisation in Editorial will precede the conference kick up on July 7.
More information is available at Future Proofing the Newsroom

Fees / Prix / Preise

For members:
600

For non-members:
750

Discount for early bird registrations till May 29: €500 and €650

Hotel

Hotel Istana Kuala Lumpur
73 Jalan Raja Chulan,
Kuala Lumpur 50200, Malaysia
Tel: +603 2141 9988

Room rate
Single or double room: RM 260 ++ without breakfast
For reservations, please email to Mr Shashi.G.K - Group & Event Planner
shashi@hotelistana.com.my

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