Date: 12 - 13 February 2009
Location: Prague, Czech Republic
Language(s): English
Summary / Composition / Zusammenfassung
In exceptional times like these, when the news about financial turbulences all over the world have a strong impact on our daily business, adapting to the new needs is crucial.
Learn from the leaders in our industry how branding, reorganization, staff development and new technologies can help to improve the results.
Chairs
Reeta Meriläinen, Editor-in-Chief, Helsingin Sanomat, Finland
Dr. Dietmar Schantin, Newsplex Director, IFRA, Germany
Programme
Thursday, 12 February 2009
10.00
Opening comments by the chairs
Session I: The brand: the face you show to the customer
10.15
The psychology behind the brand
Bobby Calder, Professor of Psychology, The Kellogg School of Management, Northwestern University, USA
11.00
Coffee Break at the Solution Park
11.30
Keynote speech: One roof for all channels
Ravi Dhariwal, CEO Publishing, Times of India, India
Session II: Syndication, standardisation and outsourcing
12.15
One Team, Six Titles - The Experience of "Welt Gruppe" in Germany
The first in Germany to merge the editorial teams of the four newspapers and two websites to one completely integrated team. How did they manage the merger? What where the biggest challenges? What are the next steps?
Romanus Otte, Chief Editor, Axel Springer AG, Germany
13.00
Lunch
14.30
Efficiency through modularised page production
Martin Dunn, Deputy Publisher & Editor in Chief, New York Daily News, USA
Session III – Talent performance and organisational resilience
15.15
Resistance? What resistance? Journalists are not resistant to change. But they approach multimedia the way they work a story: they want to understand and to challenge. When that is done, they're ready to shine. How ice hockey helped to manage change and cooperation with trade unions.
Philippe Cantin, Vicepresident of News and Deputy Publisher, La Presse, Canada
16.00 – 16.30
Coffee Break at the Solution Park
16.30 – 17.15
Panel Discussion about new ways to work, redefining journalism and creating multimedia skils, moderated by
Jonathan Halls, Managing Director, Talkshow Communication, UK
17.15 – 18.00
Resilience and reorganisation: long term measures for strengthening newsrooms
Hard times have a tendency to draw a clear line between newsrooms that will successfully ride the storm, those which will flounder and those which will sink. This presentation demonstrates how by combining the four elements of reorgansation: strategy, operations, performance and culture, publishing houses can build resilient newsrooms, ones which can bounce back from the current gloom.
Sarah Schantin Williams, IFRA Associate Consultant, n-able consulting, Austria
18.00
Wrap up of the first day
19.30
Dinner
Friday, 13 February 2009
Session IV – The changing newsroom: multiplatform workflow and integration
9.00
Newsroom integration: the conversion of a sceptic
About Archant's pilot project carried out, in advance of Archant's planned new editorial management system being rolled out across the company, in conjunction with IFRA
Terry Mitchinson, Editor, Welwyn and Hattfield Times and East Herts Herald, UK
09.50
Aftenposten - integration through news-management
As one of Norway's largest mediahouses, Aftenposten chose both integration and separation when they reorganized their newsroom. A news management center called "the boat" is the heart of the newsroom, being the link between the "analog" and digital channels. The boat is Aftenposten's key to manage a multi-channel newsroom, secure the flow of information and choose the right publishing-channel, while separate newsdesks makes it easier to customise the journalistic products.
Frank Gander, Online Editor, Aftenposten, Norway
10.30
Coffee Break at Solution Park
Session V – New technologies for tomorrow’s readers and newsrooms
11.00
Mobile Journalism
How are newspapers and media organisations using mobile phones to stream live video to the web? How is mojo work done? Which are the best tools? Demonstration of the best software and hardware.
Dr. Stephen Quinn, Associate Professor of Journalism, Deakin University, Australia
11.40
Successfully using e-readers as an extra channel to reach your customer
tbc
12.20
Editorial tools for the modern newsroom
Dietmar Schantin, Newsplex Director, IFRA, Germany
13.00
Conclusions
13.15
Lunch
Conference language
All presentations will be in English.
Conference schedule
Thursday, 12 February 2009, 10.00 – 18.00
Friday, 13 February 2009, 9.30 – 14.30
Pre-conference workshop on 11 February 2009 Resilience and reorganisation in editorial Future proofing the multiple media newsroom 10.00 - 17.00 h, incl. lunch Topics will include: - Basic concepts of the multiple media newsroom with examples from around the world - Four fundamentals for creating resilient newsrooms - Investigation into issues surrounding changes to workflow, structure, roles and responsibilities for editorial staff - Framework for implementing editorial reorganisation and change management With a lot of case studies from all over the world and exercises. |
Evening event on 12 February 2009, 19.00 h
Enjoy a networking evening event in the beautiful city of
Prague and exchange ideas with colleagues from all over the
world.
Fees / Prix / Preise
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