Using sports news to optimise your revenues

1st conference on managing sports news

Date: 14 - 15 January 2010
Location: Paris, France
Language(s): English; French

Summary / Composition / Zusammenfassung

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Download here all the presentations (only for participants)

Visiting articles concerning the conference by the World Editors Forum:
- Overview of how newspapers are using sports to increase revenue

- Monetizing sports content on mobile devices

- L'Equipe: Case study

- Overview of how newspapers are using sports to increase revenue

- How to manage sports betting for a media group?

- Sports coverage: news or entertainment?

- 'Run, Poland, run!' and 'Poland rides a bike' - How a newspaper could put a nation on the run. And make some profits

- Developing and diversifying the Marca brand from an advertising and special operations point of view

- How to work to advantage with bloggers and communities

- Thefanclub.com: Twitter for sports

Sports information represents a greatest added value among news content.
But, in view of the competition and new ways of information consumption, newspaper groups must make every effort to stay in the race!

PROGRAMME
Day 1 - Thursday 14 January 2010

9.00: Welcome participants and coffee
9.30: Opening comments

Moderator:
Claude DROUSSENT, Senior Consultant sport & media, France.

Session 1: Convergence in sports news
9.45-10.30: Sports news initiatives around the world
• The best practices in paper, the web, and mobile for managing sports news at a daily newspaper. And for what gain (audience share, advertising revenues, additional subscriptions, etc)?
• The multiple media projects for covering a global event; the Football World Cup.
By Stanislas SABATIER, Senior consultant, sapienS&Sapide, France.

10.30-11.00: Coffee break

11.00-11.45: Passion, not page impressions. Turning yesterday's news into tomorrow's profit
By Matt KELLY, Associate Editor, the Daily Mirror, United Kingdom.

11.45-12.30: La Gazzetta dello Sport: leading newsbrand in sport ‘infotainment’
In 2005, La Gazzetta dello Sport was a prestigious, black-and-white newspaper printed on distinctive pink paper. Both circulation and advertising revenues were falling. Its website traffic was growing substantially but not producing significant revenue.
To face this situation, we posed to ourselves a strategic question. We went through deep market analysis to decide how to refocus and we implemented a ”radical” new strategy.
How it evolved from an old-style, traditional newspaper into a multimedia brand for sports infotainment will be the subject of the presentation.
By Nicola SPERONI, Marketing Manager, La Gazzetta dello Sport, Italy.

12.30-14.00: Lunch

Session 2: Sports news on mobile phones; a source of revenue?
14.00-14.45: Monetizing sports content on mobile devices
Highlights of the presentation include developing new revenue streams through mobile services, managing development and running costs as well as building synergies with other media platforms.
The presentation will also address critical success factors and will analyze challenges for the near and mid term future.
By Constantine KAMARAS, CEO, Sport.gr, Greece.

14.45-15.15: Study case from L'Equipe
By Sébastien VALERE, VP Marketing & Operations, L'Equipe 24/24, France.

15.15-15.45: Coffee break

Session 3: The place of sports betting in the newspapers’ business model
15.45-16.30: Should newspaper groups use sports betting?
• The market for sports betting in Europe,
• The context of the opening up of the French market to the competition,
• The situation in other relevant European countries,
• The possible different strategies for the newspaper groups with sports betting.
By Christian KALB, Founder, CK Consulting, France.

16.30-17.00: Sports coverage: news or entertainment?
Overview on attempts by sports organisation to control the reporting of their events, and how the perception that sports is entertainment and not news is fueling the trend, along with the increasing ability of sport organisers to speak directly to the public without traditional media intervention.
The presentation will examine restrictions being placed on news coverage and why they are occurring, the challenges ahead, and what newspapers need to do to guard against losing open access to events.
By Larry KILMAN, Director communication WAN-IFRA and member of the FIFA Media committee, France.

At the end of the 1st day conference, we offer you a Get Together where you can exchange with colleagues and meet our partners-exhibitors for demonstrations!
Free evening

Day 2 - Friday 15 January 2010
Conquering new territories!

Session 4: Developing and diversifying your newspaper brand
9.30-10.15: ”Run, Poland, run!” and ”Poland rides a bike” - How our newspaper could put nation on the run. And make some profits.
For the last 4 years ”Gazeta Wyborcza”, the biggest newspaper in Poland, conducts a very successful campaign ”Run, Poland, run!”. It is done to promote running and jogging.
In 2009 about 100 000 people registered and took active part in more than 500 events around the country. „Gazeta Wyborcza” brand became synonymous with not just quality sports news, but also with promoting healthy, active lifestyle.
This year „Gazeta Wyborcza” together with its internet sports brand - Sport.pl - is bringing the new campaign - ”Poland rides a bike”. It already atracted enormous interest from some commercial partners.
The presentation will explain the different kinds of profits for the newspaper: brand diversification, attracting new and important audience groups (young, active, small towns) and the new approach to advertisers.
By Marcin GADZINSKI, Editor, Sport.pl/Gazeta Wyborcza, Poland.

10.15-11.00: Developing and diversifying Marca brand from an advertising and special operations point of view
Marca is the most read newspaper in Spain. This circumstance and the special character of a sport newspaper allows Marca to offered to the advertisers a great number of new, more creative and effective ways to reach the consumers.
The presentation will shows some success cases on which the Marca advertising team and the advertiser marketing team work together in order to find news ways that manage to surprise the reader according the advertiser marketing strategy.
By Paz ALVAREZ SANCHEZ-ARJONA, Market Intelligence Director at Marca-Unidad Editorial, Spain.

Session 5: Connecting communities and monetising your audience
11.30-12.15: How to work to advantage with bloggers?
• What tools are available to the newspapers?
• How to make your brand better known by playing with the communities?
• What methods do newspapers and magazines use to connect their readers?
By Aurèle LAMBERT, Consultant new media, France.

12.15-13.00: Thefanclub.com, the sports twitter
• Launch of the 1st worldwide community site for sports fans,
• Stakes, strategy and international development,
• What does the future hold in store for specialised social networks?
By Jean-Sébastien CRUZ, CEO, Netco Sports, France.

13.00: Concluding lunch

14.00: Guided tour of Le Parc des Princes

Partners-exhibitors:
- Agence France Presse (AFP)

- Escenic, the strategic content management software for digital media publishing and VIZRT, the leading content production tools for the digital media industry - from award-winning 3D graphics & maps through integrated video workflow solutions and online publishing tools.

- Scoreradar, one of the world’s leading information suppliers for sports related data and statistics and Wincomparator, a London based company providing sports data.

- SoHo Informatique, the "Saas based content management system" with the right software platform, products, tool kits and services for the publisher seeking to monetize content, create incremental revenue, streamline editorial work flow and scale their new digitally based business models.

Fees / Prix / Preise

For members:
WAN-IFRA member: € 750 + VAT

For non-members:
€ 950 + VAT

VAT is charged at french rate 19,6 %.

Third registration from same company free of charge!

Conference fees include participation in the conference, lunchs, refreshments during breaks, translations into English and French, etc.

If more than 10 spanish speaking participants are registered, the event could be also translated simultaneously into Spanish.

Hotel

Conference venue:
Le Parc des Princes (stadium of the Parisian football team; PSG).
More details on "Practical informations"