Convergence in the newsroom: from dream to reality

Date: 19 June 2007
Location: Madrid, Hotel Tryp Ambassador, Spain
Language(s): English; Spanish

Summary / Composition / Zusammenfassung

English Please scroll down for English text

Convergencia multimedia: de sueño a realidad
19 de junio de 2007

Introducción
Este seminario tiene como objetivo mostrar que la convergencia multimedia es necesaria, y posible.

Los “consumidores” de noticias e información están cambiando a una gran velocidad. Las empresas de medios, para seguir sirviendo a su audiencia de manera satisfactoria (con calidad, acierto, rentabilidad, etc.), deben reflexionar sobre sus productos, sus formatos, su lenguaje, sus plataformas de publicación y sus métodos de trabajo. Más allá de tener una visión, han de desarrollar una estrategia y ponerla en marcha, si quieren seguir siendo un actor de peso en un mundo cada vez más competitivo y en el contexto de la era digital.

Hoy ya no es ciencia ficción la construcción de una redacción integrada, la producción de contenido multimedia o la creación de comunidades. Existen en Europa ejemplos concretos de “periódicos” que han dado el salto hacia la integración de sus redacciones. Nos contarán su experiencia, sus proyectos (desde el desarrollo de una estrategia hasta la formación del personal), las dificultades que han encontrado en el camino y cómo, en el día a día, los periodistas trabajan con nuevos métodos, nuevas herramientas y sobre todo una mentalidad diferente.

Antes de escuchar estos testimonios, tres destacados expertos nos darán indicaciones sobre cómo llevar a cabo este cambio con éxito.

Programa
09:00 Acreditación de los participantes.

La convergencia de medios: actualidad y perspectivas

9:30 Discurso de apertura: Escribiendo noticias para el siglo 21: Reinventando cómo hacemos periodismo

10:30 Convergencia de medios: ¿Por qué y cómo cambiar?
Randy Covington, Director centro de formación Newsplex Universidad de Carolina del Sur, EE.UU.
La manera en que las personas adquieren noticias e información ha cambiado más que las redacciones mismas. Esta sesión ofrecerá una visión de conjunto de cómo las empresas de medios en el mundo utilizan técnicas novedosas para llegar a sus lectores. La presentación cubrirá el tema de la producción de contenido multi-media, la creación de comunidades on-line y el uso eficaz de los teléfonos móviles. Se identificarán oportunidades claves para las empresas de medios a la hora de construir su audiencia e incrementar sus ingresos.

11:45 Pausa

12:15 Desarrollar e implementar una estrategia convergente para periódicos
Anne Granet, Consultora Ifra, París, France
¿Cuáles son los pasos lógicos que se han de dar desde tener una visión hasta desarrollar una estrategia, y conducir un proyecto? ¿Cómo poner en marcha una organización, unos métodos y unas herramientas para desplegar esta estrategia en su empresa, convirtiéndola en una verdadera " empresa de información"? Presentación de ejemplos de periodismo convergente.

13:30 : Almuerzo

La convergencia en la práctica

15:30 Estudio de caso 1: Estrategia convergente para la redacción en el Daily Telegraph

16:15 Estudio de caso 2 : La puesta en marcha de la convergencia en les Journaux du Midi(por confirmar)

17:00 Pausa

17:30 Estudio de caso 3: ¡En movimiento!

18:15 Conclusiones
18:45 Clausura del evento

¿A quién se dirige este seminario?
A los editores, directores generales, directores, directores adjuntos, responsables de la edición digital, redactores jefes y periodistas de empresas de medios, a los responsables de recursos humanos, y a todas las personas que estén involucradas en proyectos de integración de su redacción.

Lugar de la conferencia
Hotel Tryp Ambassador
Cuesta de Santo Domingo, 5-7
28013 Madrid
Tel. 91 541 67 00

Idiomas de la conferencia
Las presentaciones de la conferencia se realizarán en inglés con interpretación simultánea al español.

Contacto
Para más información sobre este evento, no duden en contactar con Sophie Ozanne en el +34 93 898 85 34 o en ozanne@ifra.com

Patrocinadores

Convergence in the newsroom: from dream to reality

Introduction
The objective of this seminar is to show that multimedia convergence is both necessary and possible.

“Consumers” of news and information are changing very quickly. To go on serving their audience satisfactorily (with quality, skill, profitability, etc.), media must reflect on their products, formats, language, publication platforms and working methods. Beyond having a vision, they need to develop a strategy and set it in motion if they want to continue to be significant players in an increasingly competitive world and in the context of the digital era.

Today, building an integrated editorial department, producing multimedia content and creating communities are no longer science fiction. Europe offers specific examples of “newspapers” that have made the jump to integrating their newsrooms. They will share with us their experiences, their projects (from the development of a strategy to personnel training), the difficulties they have encountered along the way and how, in their day-to-day activities, journalists work with new methods, new tools and, above all, a different mentality.

Before we hear these testimonies, three outstanding experts will give us indications on how to make this transformation successfully.

Programme
Tuesday 19 June 2007

09:00 Registration with tea and coffee.

Media convergence: the current situation and the outlook

9:30 Keynote: Storytelling for the 21st century: Rethinking how we do journalism
Mario García Jr., President, García Media Group, Inc., Tampa, USA.

10:30 Integration of the newsroom: Why and how change?
Randy Covington, Director of Newsplex Training centre South Carolina, USA.
The way people acquire news and information has changed more than most newsrooms. This session will take a worldwide view of how media houses are using innovative techniques to reach their readers. It will cover producing multimedia content, creating online communities and using mobile effectively. The presentation will identify key opportunities for media houses to build their audience and increase revenue.

11:45 Coffee break

12:15 From theory to practice:
How to implement change in a traditional newsroom.
Anne Granet, Ifra Associate Consultant, Paris, France
What are the logical steps from having a vision to developing a strategy and conducting a project? How do you set about introducing an organisation and installing methods and tools that will allow this strategy to be implemented in your company which, having started out as a newspaper, will become an “information company”? Presentation of several examples of convergent journalism, taking different approaches. Organisation of the processes, change management.

13:30: Lunch

Convergence in practice
15:30 Case study nº 1: Convergent newsroom strategy at the Daily Telegraph
Rhidian Wynn-Davies, Executive Editor, Telegraph Media Group, London, United Kingdom

16:15 Case study nº 2: The implementation of convergence in the "Journaux du Midi"(to confirm)
Alain Giraudo, Member of the Board and Director of New Media, Société du Journal Midi Libre, Montpellier, France

17:00 break

17:30 Case study nº 3: “On the move”
Hilmar Riemenschneider, Newsroom Production Manager and Project Manager for digital media channels, Westfälische Nachrichten, Münster, Germany.

18:15 Summing up
18:45 Closing of the event

Chairs:
Mario García Jr.
Mario García Jr., President of García Media, is a news designer with more than 15 years’ experience in helping newspapers, magazines, and websites package and present news and information more effectively. He has led online redesign projects for over 100 organisations, including The Wall Street Journal (USA), The Hindu (India) and La Tribune (France). Recently, Mario has worked with newspaper organisations on strengthening their brand, new product strategy and multilevel storytelling taking advantage of new media, such as mobile technology. One such project was the successful launch of Centro, Media General's Spanish-language news products in Tampa, Florida which include a newspaper, website, radio and television stations. He has also worked with Quick, The Dallas Morning News' youth-oriented publication in Dallas, Texas. Mario is a frequent lecturer on the topic of multimedia convergence and an adjunct faculty member at the University of South Florida where he teaches journalism.

Randy Covington
Randy Covington is the Director of the Ifra Newsplex at the University of South Carolina and a professor in the University's School of Journalism, where he teaches classes in ethics as well as new media. For Ifra, he serves as a professional trainer and consultant, working with media houses such as the Financial Times in the UK, Impresa in Portugal and de Volkskrant in the Netherlands. Randy worked in local television news in the U.S. for 27 years. His honours include a Du-Pont Columbia Citation and four Emmys. He started his career with newspapers in his home state of Indiana and has worked as a newswriter for the Associated Press and in radio.

Target group
Publishers, managing directors, chief editors, deputy editors, desk heads and journalists from media companies, human resource managers and all the persons who are involved in projects of integration of the newsroom.

Conference venue
Hotel Tryp Ambassador
Cuesta de Santo Domingo, 5-7
28013 Madrid
Phone. +34.91 541 67 00

Seminar languages
The seminar presentations will be held in English with simultaneous translation to Spanish.

Fees / Prix / Preise

For members:
Ifra members Early bird rate until 25 May 2007:
EUR 531 +VAT

Normal rate:
EUR 590 + VAT

For non-members:
Early bird rate until 25 May 2007:
EUR 801 + VAT

Normal rate:
EUR 890 + VAT

Cancellation: Should you register but be unable to attend, you may send a colleague. However , we would appreciate being informed of this in advance. Cancellations are accepted (less 10% handling charge) if made in writing and received before 5 June 2007. Any cancellation received hereafter will not be refunded.

Payment is due upon receipt of the invoice and should not be later than 7 days before the start of the event.

Hotel

HOTEL TRYP AMBASSADOR****
Cuesta de Santo Domingo, 5 y 7 - 28013 Madrid ESPAÑA
Tel: (34) 91 5416700 - Fax: (34) 91 5591040 E-mail: tryp.ambassador@solmelia.com
http://www.solmelia.com
Se han reservado habitaciones en el Hotel Tryp AMBASSADOR hasta el 16 de mayo de 2007 con una cierta disponibilidad y al precio de 135 euros + IVA 7%, desayuno incluido.
Refiérase a Ifra cuando realice su reserva.