Digital Trend Day - Focus on mobile

How mobile savvy is your newspaper?

9 May 2006
Amsterdam, Netherlands
Language(s): English

Download (Digital_Trend_Day.pdf 1424 kb)
Download accommodation_form.PDF (45 kb)

  Register here  Inscrivez-vous ici
  Anmeldung   Regístrese aquí

A joint event of Ifra and INMA

Keys, wallet, mobile. The three essential items any person on-the-go will be carrying today. The mobile element of this provides newspapers with an excellent opportunity to get up close and personal with their customers. But how can media companies keep their customers interested and engaged? Besides the news, what other services could be offered? How can media companies make life easier and exciting for their readers? What information can they provide at an instant? And what type of business model will make this all worthwhile?
Join us at Digital Trend Day this year and get an update on the latest trends and developments in mobile newspaper world.

9.00-10.00 Morning coffee & registration

10.00-10.10 Opening comments

10.10-10.40 Setting the scene: Mobile consumer behaviour
Speaker to be confirmed

10.40-11.10 Communicating with readers in the 21st Century
Mark Challinor, INMA President, Europe, UK

11.10-11.30 Coffee

11.30-12.10 Developing a mobile strategy across the portfolio
Bettina Schifko, Project Manager, Styria Media AG, Austria

12.10-12.50 The Ad agency perspective: Active engagement is the key to winning mobile consumers<
Ruud Wanck, Comercial Director, Mediaedge:cia, The Netherlands

12.50-14.00 Lunch
Mobile games company G8Wave will provide an interactive game for delegates with fantastic prizes to be won. Be sure to have your mobile phone with you and experience first hand how interactive games can work for your newspaper

14.00-14.30 Hype or reality: Video & TV on mobile
Thomas Husson, Mobile Analyst, Jupiter Media, France

14.30-15.10 Working in practice: Video & TV
Christophe Rasch, Director of Television Operations, Edipresse Publications SA, Switzerland

15.10-15.30 Coffee

15.30-16.00 Focus on Asia: Winning mobile consumers
Takashi Ishioka, Director, Electronic Media & Broadcasting Division, Asahi Shimbun, Japan

16.00-16.30 Behind the scenes: enabling cost effective mobile services
Meinolf Ellers, Managing Director, dpa-infocom GmbH, Germany

16.30-17.00 Revenue Sharing and Business models
Stig Nordqvist, News Business Director, Ifra

17.00-17.30 Q & A round and closing comments

8th May
Informal Networking Reception
As this is a one-day event, we would like to give participants the opportunity to network with each other the night before at the conference hotel. Please indicate whether you would be interested in participating in such an event and your estimated time of arrival on 8th May.

This event is sponsored by

Fees / Prix / Preise

For members:
Ifra /INMA members:

EUR 570 + VAT

For non-members:
EUR 700 + VAT

Payment is due upon receipt of the invoice and should not be later than 14 days before the start of the event.

Cancellation: Should you register but be unable to attend, you may send a colleague. However, we would appreciate being informed of this in advance. Cancellations are accepted (less 10% handling charge) if made in writing and received before 25 April 2006. Any cancellations received hereafter will not be refunded.


Radisson SAS Hotel Amsterdam Airport
Boeing Avenue 2
1119 PB Schiphol-Rijk
The Netherlands
Phone: + 31.20.655-3131
Fax: + 31.20.655-3205

Rate: EUR 180 per room per night including breakfast and VAT, but excluding 6% city tax.

A block booking has been made up to 8 April 2006, after this rooms and rate are subject to availability. Please quote "IFRA" when making your booking.

Online hotel booking at :
Please quote "IFRA" as promotional rate when making your online booking.

( kb)

© 2009 IFRA - Privacy Policy - Imprint