Business Models for Newspaper Publishers

The conference for entrepreneurial spirit

23 - 24 October 2006
Frankfurt/Main, Germany
Language(s): English; German

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In numerous presentations from the industry, you will learn:

How newspaper publishers estimate future changes in the industry.

Where your colleagues see future main sources of income.

How they are aligning their business strategies accordingly.

How this is reflected in their corporate structure.

Monday, 23 October 2006

10.00 h - Registration, with coffee and tea

10.30 h - Introduction to the conference topic by the moderator

10.45 h - Keynote: Scenarios of future media behaviour

Social values and attitudes

Leisure time behaviour in society

Future lifestyles in work and leisure time

11.30 h - Coffee break

Newspaper publishers between today and tomorrow

11.45 h - Status quo and trends in newspaper publishing houses worldwide
Results of the first WhereNEWS? Report

What is the status quo at newspaper publishing houses?

How do publishers see development possibilities for the future?

12.30 h - Keeping an eye on structural change in the industry

Greater market-orientation and more intensive market canvassing by increasing innovation

Reader marketing and attracting new target audiences

Short decision-making processes and more flexibility

Services as a growth area

13.00 h - Lunch and possibility for networking

The strategic way into the future

14.30 h - With strategy into the future

15.15 h - The opportunities of media communities

Media Communities - from target groups to communities

Joining the reader's interests and the communication aims of companies

Developing new businesses via Media Communities

16.00 h - Coffee break

Attracting new audiences

16.30 h - New businesses and new readers

New revenue streams via internationalisation

17.15 h - Importance of diversification for newspaper publishers

Attracting new audiences in print and online

Why reporting the "news" is not enough

New business models for a new generation

From 18.00 h - Get-together with snack buffet

Tuesday, 24 October 2006

Benefit from flexibility

9.30 h - Reflections on "core competence"

Where are newspapers actually positioned?

What is the future of newspapers?

10.15 h - Flexibility as a precondition for innovation

Organisational framework as basis for innnovation

Benefit from the matrix organisation

11.00 h - Coffee break

Leadership and change management

11.30 h - Leadership and change management
Observations on the interconnections between management structures, innovation and performance

12.15 h - Handing-over corporate control and leadership

Managing the transition from a traditional newspaper publishing house into the modern times

Remaining true to the brand and the family tradition

Using the opportunities of creative restlessness

Changing businesses demand changing activities

13.00 h - Lunch and possiblity for networking

New investment models

14.30 h - Ringier 2010 - Thoughts on the development of the media landscape

The next customer generation will confront the media industry with new challenges

First conclusions after the start of a world premiere

CashDaily, the information platform for people interested in business

15.15 h - The multimedia initiatives of Morris Communications

Online and offline goals of the company

"Product" champions in print and online offerings

Huge success in revenue growth

Need to evolve with the times

15.45 h - Summary of the day and outlook

From 16.15 h - Concluding coffee break

Fees / Prix / Preise