IFRA Middle East Conference

25 - 26 November 2008
Cairo, Egypt
Language(s): English; Arabic

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The IFRA Middle East Conference has established itself as THE meeting point for publishers from the Middle East. It will give an up-to-date overview of pressing business issues as well as technical topics. High calibre speakers from different countries will present case studies and international suppliers will show their latest products.

Chair

Prof. George Simonian, Prof. of Print Media,Helwan University,Egypt

Programme

Tuesday, 25 November 2008

8.30 Registration

Session 1: An overview of the market

9.15 Welcome by the Chair

Prof. George Simonian
Professor of Print Media
Helwan University
Egypt

Keynote speech – Arab Media, the challenges for Middle East Publishers – an Insider Perspective
Mustapha Tabba, President / IAA Jordan Chapter, Managing Director/Ipsos Jordan & Regional Director/Ipsos Loyalty MENA, Jordan

The state of online journalism in the Arab world
Bassam Tueni, CEO of Naharnet, Lebanon

Coffee break

Parallel session 2: Technology

Session 2a: Investing in a new press

Welcome by the Moderator
Roland Thees, Research Manager, IFRA, Germany

Investing in a new press – what to consider and a selection methodology
Moritz Schwarz, Senior Advisor, iMedia, Europe,Germany

Investing in a new press – from the technical and the building side
Günter Billmeier, GB Projektmanagement, Germany

12.30 Lunch and visit to the exhibition

Session 2b: Pre-press optimisation

14.00 Implementation of digital and variable data in a conventional press environment
Samer S. Abdel Qader, Prepress Manager, Masar Printing & Publishing, UAE

Case study of automated pre-press workflow
Raif Machnouk,Production Manager, Al Yamamah Press Establishment, Saudi Arabia

Coffee break

Session 2c: Printing optimisation

Printing Workflow
Gaby van Deventer, Project Manager, Hoekstra Boom Offset Rotatie, Netherlands

Ink saving technologies
Roland Thees, Research Manager, IFRA, Germany

Parallel session 3: Publishing

Session 3a: Branding

Welcome by the Moderator
Prof. George Simonian, Professor of Print Media,
Helwan University, Egypt

The importance of brand management and how to build strong one for news
publishing
Douglas Okasaki, Regional Director – Middle East and Africa, Society for News Design, UAE

Design and branding
Marc Sands, Marketing Director, The Guardian Newspapers, UK

12.30 Lunch and visit to the exhibition

Session 3b: Publishing – Advertising

14.00 Revenue models and the role of advertising
HIsham Kassim, Egypt

Printed electronics –a new technology for paper media
Prof. Dr. Arved C. Hübler, Institute for Print and Media Technology at Chemnitz University of Technology,Germany

Coffee Break

Session 3c: Human Resources

The challenges of recruiting for the news publishing industry today
Daslia Elgenady, HR & Administration Manager, Al Masry Al Yom, Egypt

The importance of human resources and how to motivate staff
Bengt Engwall, Head of editorial development, Norrköpings Tidningar, Sweden

20.00 Gala Dinner

Wednesday, 26 November 2008

9.30 Welcome Back!

Session 4: Business models

Publisher or printer? What is the business model?
Dr. Azzam Al-Dakhil, CEO, SRMG, Saudi Arabia

WAP services: the best model
Mark Challinor, Board Member, INMA, United Kingdom

Coffee break

Session 5 : Focus on the region

The National – a successful launch
Hassan Fattah, Deputy Editor,The National, Abu Dhabi

Panel discussion: local requirements, what is really needed

12.45 Conference summary and closing

13.00 Concluding lunch