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24sata is driving Croatian media market, Zagreb (24sata d.o.o., Croatia). |
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Project name |
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24sata is driving Croatian media market
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Idea & Implementation |
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In the period of five years 24sata.hr crossed the path from being the 7th news portal in Croatia in 2008. to being the number one portal in 2013. (source: gemius Audience).
1. Innovative newsroom – Digital first
Print journalists were very early trained to become web journalists. It was one of the main advatntages of 24sata.hr in the path to the number one position. They constantly learn and apply new skills, such as video reporting. Since facebook enabled publishing of live videos, all journalists in 24sata became live video reporters, reporting with their mobile phones from the field or from our studio. On a daily basis they produce up to 10 live videos that are being watched 800.000 times per day on all platforms: Facebook live, 24sata YouTube channel and 24sata.hr
2. Strong social media community: Facebook page 24sata has 1,2 million fans in a country of 4,5 million people. Our facebook page has 60% bigger fan base and 4 times bigger engagement than the first competitor. We are present at all relevant social network platforms and apps: Twitter, Instagram, Viber, Whatsapp, LinkedIn...24sata is present on Facebook Instant Articles.
3. 24sata desktop website redesign has set a standard for the Croatian market. The most read website relaunched an adaptive desktop website in February 2016. with a clear vision to harness the most out off each platform, desktop, tablet and mobile. The desktop front page is modular and each "fold" can be presented with different views - to emphasise important big stories or breaking news, create packages of information, live text sport widgets or native content in longform presentation.
24sata is proud of it's commenting community which it administrates with cool yellow and red cards .
24sata news website is driven by the Publitzer platform (www.publitzer.hr).
The platform is fast, modular, reliable and scalable. It’s created in
collaboration with publishers resulting in a system that offers all
necessary services for the digital-centric publisher.
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Results |
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In October 2016., after the redesign, 24sata became the only news portal in Croatia with more than 1,5 million real users (source: Gemius Audience https://rating.gemius.com/hr/domains.
The number of real users/month kept growing in 2017. Facebook page is also constantly growing (1,213 million fans in March 2017).
With the 'digital first' workflow 24saat.hr is delivering news faster and across all platforms.
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Your comments |
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24sata.hr is constantly improving it's website with new features and new ways of storytelling (with strong orientation to video reporting.
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Links related to the entry. |
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https://www.dropbox.com/s/plvd618cvgq8lsn/24sata%2 ...
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General contact and feedback address:
Ms. Ángela Pontes Rodríguez
Programme Producer
WAN-IFRA
Frankfurt, Germany
Mobile: +49.173.988 9085
E-Mail: angela.pontes@wan-ifra.org
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