Presentation Downloads
	Advertising Summit
	Password-protected files for participants only Use the "save target as" function in your browser. Trouble downloading? Write to webmaster@ifra.com!
	Abba Newbery, Director of Advertising Strategy , News International, UK - Organization of the sales team and selling process
	Session3-2_AbbaNewbery_DirectorAdvertisingStrategy_NewsInternational_UK.pdf - 1031 kb
	Andrew Martin, Director of Corporate Development , Borrell Associates, Canada - Because mobile is the future: Global trends in mobile advertising
	Session1-2_AndrewMartin_Director_Borrell_Associates_Canada.pdf - 814 kb
	Claudia Trimde, CEO and founder , City deluxe, Spain - Because the customer wants mobile: Integrating the customer’s wishes into the advertising strategy
	Session1-4_ClaudiaTrimde_CEO_City-deluxe_Spain.pdf - 16 kb
	Michèle Cassani, Responsable communication et presse and Christophe Leyvraz, Directeur Comptoir Suisse , MCH Beaulieu Lausanne SA, Suisse - Working together with the customer: A campaign from idea to success
	Session3-3_MicheleCassani_ChristopheLeyvraz_MCH-Beaulieu-Lausanne_Suisse.pdf - 482 kb
	Simone Loesch, Head of Mobile Marketing , Axel Springer Media Impact, Germany - Integrating mobile into the 360° advertising sales strategy
	Session3-1_SimoneLoesch_AxelSpringerMediaImpact.pdf - 5638 kb
	Steffen Krabbenhøft, Head of Mobile EMEA , MEDIACOM MOBILE, Denmark - What is possible - what brings you money?
	Session2-1_SteffenKrabbenhoft_MEDIACOM-MOBILE_Denmark.pdf - 4339 kb
	Theo Blanco, CEO , Riksmedia Sverige AB, Sweden - The starting point: Why go mobile?
	Session1-1_TheoBlanco_CEO_RiksmediaSverige_Sweden.pdf - 2700 kb
	Tor Jacobsen, Managing Director , VG Mobile, Schibsted, Norway  - Because we make money from mobile
	Session1-3_TorJacobsen_MD_VGMobile_Norway.pdf - 4727 kb
	(c) 2006 - Ifra - All rights reserved